Tags

Foursquare, online marketing, social networks, Associations, nonprofit, conference marketing, online strategy, social media strategy, Social Networking, marketing, Facebook, LinkedIn, Twitter, Social Media, Strategy, blogs, Technology, geo-location

I am a results-driven online marketing and communications professional passionate about the use of social media for building real, sustainable relationships between brands and their prospects and customers.

As Social Media & Community Outreach Manager at Tuvel Communications, I help associations, non-profits and event planners to to develop and manage community outposts, outreach campaigns and creative promotional tactics using social media. What can I say - I get to spend my day talking to people on Twitter, Facebook, et al. about some really cool stuff and help them in some really cool ways. I love my job!

Matches

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Matched on: Twitter, Technology, Strategy, social networks, Social Networking, and social media strategy
Matched on: Twitter, Technology, Strategy, social networks, Social Networking, and social media strategy
Matched on: Twitter, Technology, Strategy, social networks, Social Networking, and social media strategy
Matched on: Twitter, Technology, Strategy, social networks, Social Networking, and social media strategy
Matched on: Twitter, Technology, Strategy, social networks, Social Networking, and social media strategy

On The Web

Schedule

(1 total)
Wed May-12, 2:00 PM EDT- 3:00 PM EDT
Creating Positive Social Media ROI

Conversations

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Group
Nov 23
All: QR Codes for your event: Are they worth it? What mediums make ...
"Great article, Lindsay! I LOVE the idea of QR codes and the marketing potential they have, and you offer some really excellent ideas. Of note in your post is that all your ideas are offline, rather than online. I think QR codes make better sense used in an offline environment where people have their phones but aren't sitting in front of a computer screen. BUT, I'd like to hear ideas o..."
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Nov 17
All: 10 tips for managing social media at your next event
"Thanks for your comment, Kristen! I don't disagree with your approach at all - in fact, we do something similar. During an event, we have someone at HQ monitoring outposts, dealing with customer service issues and generally keeping the conversation going. They work in tandem with the on-site team to make sure issues get dealt with properly and quickly. When I say "in a timely fashi..."
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Jul 15
All: What if Engage365 Shut Down?
"I would miss everything - the great blog content, the intelligent and helpful community members and discussions, the networking. I think you've done a phenomenal job of building a niche community of professionals sharing insight and experiences on social media for events. Don't know of anyplace else like this that exists. Please don't shut it down!"
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Jul 8
All: 5 Ways to Leverage Your Event Content
"What an awesome article with fantastic ideas - thanks, Jaime! Here's another idea: take certain points that were made during a presentation or panel discussion that seemed to resonate in some way with the audience (illicited head nods, mumbles or questions) or was a particularly hot topic and expand upon them in a blog post (or 2 or 3)."
conference marketing, marketing, Social Media, Twitter
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Jul 8
conference marketing, marketing, Social Media, Twitter: Twitter chat as a marketing/community-building tool for events
"What a great idea, Chris! I think Twitter chats used in that way gives those who were unable to attend a way to participate from afar. I was thinking pre-show "Twitterviews" with speakers would be a great way to get people excited and give them a taste of what they can expect. I'm sure it would also be beneficial to the speaker by providing food for thought for their upcoming sess..."
conference marketing, marketing, Social Media, Twitter
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Jul 4
conference marketing, marketing, Social Media, Twitter: Twitter chat as a marketing/community-building tool for events
"Have you used Twitter chats as a marketing/promotional or community-building tool for an event? What worked well for you?"
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Group
Jun 29
All: Twitter Archiving
"I've used TwapperKeeper, which I thought was pretty useful for archiving tweets not only for a specific hashtag, but for specific keywords. I do have a few issues, though: I don't like how the service requires you to log in with a Twitter account to create an archive, and then it automatically tweets to your followers when you've created the archive. It doesn't catch al..."
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Jun 22
All: Dealing With Sticky Situations in Social Media
"Please leave your comments and talk about sticky situations you've encountered and dealt with - I'd love to hear your thoughts!"
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Jun 8
All: Using Foursquare to Maximize Engagement at Conventions
"@Rodrigo - Wellknown.as looks interesting. I've signed up on your website and I'm trying it out. Any chance for a Droid app soon? Some constructive feedback, since you asked: I did notice that the Upcoming Events (http://wellknown.as/events/upcoming) lists events that are in the past. Also, I don't see a way to look for other people and connect with them - am I missing something..."
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Group
Jun 3
All: 25 Ways To Use Social Media For Your Next Event
"This is such an awesome post - so many excellent ideas and tools! Thanks Jeff! SocialMention has a great embeddable widget where you can follow mentions of a specific keyword across all types of social media, including microblogs, social networks, social bookmarking sites, and video sites. Tweetwally is a pretty cool way to agreggate tweets onto a real-time streaming "wall" that c..."
Social Media, Social Networking, event planning, conference marketing, Technology, mobile marketing, Mobile
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Jun 2
Social Media, Social Networking, event planning, conference marketing, Technology, mobile marketing, Mobile: Mobile Apps for Events
"What is your favorite mobile app for events & why? I'm looking for suggestions to compile into a list. I'm not neccessarily looking for apps that are specific to a certain event, but apps that are for events in general - planning, tracking, geo-location, etc."
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Group
Jun 2
All: Social media management between show cycles?
"I agree with you, Stuart, when you say "the vast majority of the potential audience for an event is never going to attend." But do you think that social media can be used to engage them throughout the year so the possibility of more of those folks attending increases?"
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May 11
All: Social media management between show cycles?
"I'd love to get ideas from all of you on how you manage your conference social media outposts between show cycles. First of all, do you maintain conference SM outposts between shows? What do you do to keep folks engaged and content fresh in the months before the next event starts ramping up?"
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Group
May 6
All: Using Foursquare to Maximize Engagement at Conventions
"Lynn - that's a really creative solution to the inherent problem with Foursquare as it's used for events, which you describe. Since you also mentioned other geo-location tools (Gowalla, Loopt), how did you decide to use Foursquare for your conference? Or are you encouraging attendees to use the other tools in a similar fashion as well? Maggie - I've seen DoubleDutch, and it defini..."
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Group
May 1
All: Using Foursquare to Maximize Engagement at Conventions
"Hi John - it was indeed # ii, because it was a last minute and experimental campaign. We literally thought of and implemented it the day before and morning of the session. However, you may very well be correct with your # iv reasoning. I'm definitely not saying that my method described above is foolproof, but I think that Foursquare is not quite adaptable for conference use yet - although I..."
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Group
Apr 30
All: Using Foursquare to Maximize Engagement at Conventions
"Hi Jeff - it was pretty easy to do. We even set up a Foursquare venue page for the entire show so people could check in, and as it turns out, a lot of attendees were doing the same thing themselves (since Foursquare allows anyone to create a new venue). So, there were many incarnations of the NAB Show page on Foursquare. Here are the steps to create a new venue: 1) Log in to Foursquare 2)..."
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Apr 30
All: Using Foursquare to Maximize Engagement at Conventions
"We recently did some social media work for the 2010 NAB Show, and there were definitely people checking in to individual booths at the show. It's just a matter of creating a venue page for the booth using the address of the convention center or event location. We created a Foursquare page for an individual session with Stan Lee and modded by Chris Hardwick."

Tweets Tweets

Feeds Web Items

Kari R
May 4
Web Site 7 Ways to Build Community (and Interest) with Twitter Chats Online chats have really evolved since the days when AOL was king. In this day and age of social media where our online conversations h...
Kari R
Apr 20
Web Site 10 Tips for Successful Social Media Contests & Promotions Contests and promotions through social media outposts like Twitter and Facebook are a great way to generate excitement and engage and inv...
Kari R
Apr 1
Web Site What We're Reading, April Fool's Edition With April Fool's Day comes the myriad of jokes from the social mediasphere - some that were pretty good "gotchas" and others that I coul...
Kari R
Feb 10
Web Site Using Quora for Personal and Business Benefit I joined Quora and have been using it for a couple of months, after seeing all the buzz about it on Twitter in recent months (and since...
Kari R
Jan 26
Web Site Using LinkedIn for Events: Join the #Engage365 Chat on Friday, 1/28 Back in October, we moderated a chat for Engage 365 on how event professionals could utilize new Twitter features and Facebook groups for...
Kari R
Jun 29
Web Site Is Foursquare Making You Anti-Social? For a little while, I sat back and watched many a tweet and Facebook post stream by saying things like "I'm at Bob's BBQ" or "I just be...
Kari R
Apr 23
Web Site Whole Lotta Link Love Friday, April 23 It's been a while since my last edition of Whole Lotta Link Love, so it's high time I brought it back and shared some love with all of yo...
Kari R
Apr 19
Web Site 7 Social Media Tools I'm Using RIGHT NOW For the last 2 months, I've been joyfully toiling away, working on a couple of social media and blogger outreach projects for large confe...
Kari R
Mar 2
Web Site Getting Businesses On Board with Local Social Media Marketing I’ve had a growing interest in how small, local businesses can use social media to grow their local customer base, and with geo-local soc...
Kari R
Feb 18
Web Site 20 Ways You Can Encourage Engagement The Social Media Club of Charlottesville had an open forum last night where attendees split into discussion groups and brainstormed vario...