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Jaime says this is where you will find opinions and views on B2B marketing and social media. Jaime is a marketing executive working with online marketing and social media in conferences, trade shows, and online communities.
"Hi Kari - That's a good idea. We're actually looking into doing that and testing different formats.
Hi David - Thanks for the thorough response. I know these things take time. In response though, I disagree with your pricing suggestion. I don't think you can price your online offering based on your face-to-face product. First, the value proposition for both produ..."
"Stuart, I agree with you 100%. Yes, platforms exist on various places. There are hundreds of them. I think the key is to offer a unique value for what you are offering. I think this community is a great example of a velvet rope network. I don't come on here and post the same as I would on Facebook. Nor do I post on Twitter as I would on LinkedIn. I find t..."
"Hi Terrance - Thanks for the reply. I completely agree with the ROI argument. My big dilemma is not that we don't see the value (and Dave, my gut tells me everything we're doing is right), the question is how do you measure it. How does a CEO or senior manager decide how many people to hire? How many networks to be on? At the end of the day, there needs to be a point were we need ..."
"Someone once told me that any marketing initiative is not worth doing unless you can measure it. Now that presents me with a problem. Much of what I do [and I'd imagine you too] is measured on traffic, membership, registrations, and many other kinds of conversions. But how do you measure online community engagement? The impact these conversations are having on an email you send ..."
Derek Jeter on Leadership
I recently had the opportunity to ask Derek Jeter about leadership. After 13 years with the New York Yankees, and one of the greatest bas...
Are you selling Green Eggs and Ham?
I’m sitting on the subway today tired of carrying around a book and a dozen printed out white papers and realized I need a Kindle or an ...
New Direction with Fresh Perspectives
Credit: Shahram Sharif photostream
Much of the content on this blog has been influenced by my work and experiences at IQPC with a focus o...
My Foursquare Experiment
Credit: dpstyles™'s Flickr photostream
I recently upgraded to the HTC Incredible Android phone on Verizon. With that came a flurry of new...
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