Tags

experiential marketing, experience marketing, Event Marketing, Entertainment Marketing, Social media, virtual events

Member of

AMA, Ad Club

Ian McGonnigal is SVP Client Strategy & Brand Performance at Jack Morton Worldwide. He focuses on advancing global brand strategy, demand generation and loyalty programs for Fortune 1000 brands using cutting edge experiential, entertainment and digital marketing techniques.

He is a frequent contributor to trade and general business publications, a regular contributor to Jack Morton's blog, the American Marketing Association's Boston chapter blog, industry speaker at events including the CEMA's annual conference, TSEA's annual TS2 show, IAEE's Expo Expo, and EMI's Event Marketing Summit.

Ian is also an active participant in social media to help elevate the conversation around the use of digital technology to drive brand performance and increase the impact of traditional event and experience marketing. Follow him at http://twitter.com/iandavmcg.

Matches

view all
Matched on: virtual events and Social media
Matched on: Event Marketing
Matched on: Social media and AMA
Matched on: virtual events and Social media
Matched on: Social media and Event Marketing

On The Web

Tweets Tweets

Feeds Web Items

Ian M
Jun 22
Web Site Social Anticipation: Using the Intention Web for Experience Marketing Jeremiah Owyang coined the term “Intention Web” to describe social media which captures and promotes users’ future plans. Where the asyn...
Ian M
Jun 1
Web Site 9 Anti-Social Behaviors: Oscar’s Guide to Social Networking at Events With so many best practices being shared across the interweb, I thought it important to give an enlightened point of view. A new way of l...
Ian M
May 25
Web Site The Art of Experiential Marketing Sun Tzu wrote in The Art of War: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before ...
Ian M
May 18
Web Site Pick Any Two QCD or Quality, Cost, Delivery is a term most frequently associated with manufacturing or supply chain management. It is used as the foun...
Ian M
Feb 26
Web Site Where You At? Location-Based Services For Marketers Welcome to the age of mobility! No longer are audiences chained to their desks to send emails or forced to lug around cumbersome notebook...
Ian M
Web Site Growth is my Co-pilot I was on a panel at a marketing gathering as the reality of the Great Recession started to settle in and I heard a number of my colleague...
Ian M
Web Site Is Networking Just a Waste of my Time? If you're anything like me then you probably spend a good deal of your time speaking with other business professionals and business owner...
Ian M
Web Site Targeting An Audience I’ve heard too many times about advertisements and coupons that are being sent to all of us that have nothing to do with what our interes...
Ian M
Web Site How to Get the Most out of Networking Events One of the comments that I hear most often that makes me laugh is, “Networking doesn’t work.” I hear disgruntled business professionals t...
Ian M
Web Site Measuring Engagement on Twitter-Part 1: Measuring (and Boosting) Engagement for Your Personal Brand We all hear that engagement is an essential cornerstone of effective social media marketing, whether for a corporate brand or a personal ...