I'm the Vice President of Marketing for Sonic Foundry and I'm obsessed with how people use webcasting to bridge time and distance, accelerate learning and improve individual and organizational performance. Count on me for posts and webinars about blending webcasting and social media, event webcast best practices and other nifty ideas I hope you’ll steal.

I oversee the company’s branding and community-building efforts to build mindshare and drive company growth. I'm a self-confessed metrics junkie and recovering (maybe not) workaholic. My two passions: what gets results and the latest in B2B marketing measurement.

My background is a bit non-traditional, blending 15 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes, building community and increasing customer engagement. I speak pretty regularly in Sonic Foundry's best practice webinar series and at marketing and measurement conferences. My work with Sonic Foundry has earned both industry and marketing awards including most recently the Forrester Groundswell Award for the B2B-Energizing category.

Matches

Matched on: webinars, Webcasting, Technology, speaker, Social Media, Service Provider Member, and MPI
Matched on: Twitter, Technology, Social Networking, social network, social media strategy, and Social Media
Matched on: Twitter, Technology, Social Networking, social network, social media strategy, and Social Media
Matched on: Twitter, Technology, speaker, Social Networking, social network, and social media strategy
Matched on: Technology, speaker, social media strategy, PCMA, MPI, and LinkedIn

On The Web

Conversations

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Oct 10
"Hi Trey - we just did this at Event Camp Twin Cities. Organizers Sam Smith and Ray Hansen organized pods in Dallas and Switzerland, and we brought them in via Skype. At the same time, we were webcasting to a much larger virtual audience (about 100 on-site between Minneapolis, Texas and Switzerland, about 500+ off-site watching remotely). You can see the results here: http://eventcamptwincitie..."

Feeds Web Items

May 3
Web Site RMIA Enterprise Finalist University of Houston Finds a Robust and Scalable Webcasting Solution (Part of an ongoing series featuring Rich Media Impact Award finalists) Once upon a time, the Central IT/Media Services department at th...
May 3
Web Site How to Build, Unify and Engage a Global Workforce with Webcasting: Lockheed Martin, RMIA Enterprise Finalist (Part of an ongoing series featuring Rich Media Impact Award finalists) Before Mediasite, the Information Systems and Global Solutions (...
May 2
Web Site Keynotes with a Kick: UNLEASH the Impact at the 2011 Mediasite User Conference By now you’ve undoubtedly seen the impactful line-up of break-out sessions at UNLEASH 2011, the annual Mediasite Users Conference, or may...
Apr 29
Web Site How Webcasting Helped Residents Recover from Floods: RMIA Finalist Tennessee Bar Association Last May torrential downpours flooded Nashville, Tennessee, lifting the Cumberland River 13 feet above flood stage and causing an estimat...
Apr 29
Web Site Meet the Staff of HAVENc@st at Lock Haven University, RMIA Association Finalist As we count down the RMIA finalists, the folks at HAVENc@st made us wonder; how do people get their start in the world of sportscasting? ...
Apr 25
Web Site Sonic Foundry Names Finalists in the Seventh Annual Rich Media Impact Awards Finalists join more than 100 organizations which have been honored for outstanding integration of Mediasite
Apr 22
Web Site Mediasite Webcasts Help Ontario Hospital Association Achieve 280% Return on Investment Webcasting healthcare training engages members and generates new revenue streams
Apr 21
Web Site Sonic Foundry to Release 2011 Fiscal Q2 Results on Thursday, April 28, 2011 Company will hold its investor webcast at 4:30 p.m. ET
Apr 14
Web Site Sonic Foundry Announces April Lineup For Live Webinar Series This month’s best practice webinars feature Ashland University and key meeting services players
Apr 5
Web Site Sonic Foundry Partners with UPCEA to Create Hybrid Conference Sessions to be webcast for the first time in UPCEA history
Mar 29
Flickr Flickr photos from Erica St. Angel mediasite posted a photo: Sonic Foundry's Tom Irons demos the Mediasite webcasting platform during the recent InfoComm conference in...
Feb 2
Flickr Flickr photos from Erica St. Angel mediasite posted a photo: Sonic Foundry Packer fans got snapped in a pic watching the playoff and wound up above the fold on the cov...