
I'm the Vice President of Marketing for Sonic Foundry and I'm obsessed with how people use webcasting to bridge time and distance, accelerate learning and improve individual and organizational performance. Count on me for posts and webinars about blending webcasting and social media, event webcast best practices and other nifty ideas I hope you’ll steal.
I oversee the company’s branding and community-building efforts to build mindshare and drive company growth. I'm a self-confessed metrics junkie and recovering (maybe not) workaholic. My two passions: what gets results and the latest in B2B marketing measurement.
My background is a bit non-traditional, blending 15 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes, building community and increasing customer engagement. I speak pretty regularly in Sonic Foundry's best practice webinar series and at marketing and measurement conferences. My work with Sonic Foundry has earned both industry and marketing awards including most recently the Forrester Groundswell Award for the B2B-Energizing category.




