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Engage365 Host
Christopher Uschan
Director of Marketing
Omnipress
Madison, WI
Howdy ---
Thanks for taking a minute to view my profile.
Professionaly... I'm Omnipress' marketing director and the original founder of Engage365 (now ran by Pathable). I've been serving associations and the events industry for have over 15 years. I'm kind of a marketing junkie and would say I'm pretty knowledgeable when it comes to lead generation, social media, content marketing, SEM strategies, marketing automation and using new technology to build relationships with people.
Outside of my marketing life (if there is one), It's often spent with my family. I thoroughly enjoy the challenges and joys of raising my two little girls and spending time with my wife. Other fun things I do: Fishing, Kickball, Ice Hockey to name a few.
Christopher
P.S. You can read more about me at: http://www.omnipress.com/chrisuschan
Twitter Friends
LinkedIn Connections
Matches
Matched on: Twitter, traditional marketing, Social Media, and marketing
Matched on: Twitter, traditional marketing, Social Media, and Omnipress
Matched on: Twitter, traditional marketing, Social Media, and marketing
Nonprofit Member
Taryn Pyle
Director, Marketing and Membership Services
Association of Independent Corrugated Converters
Matched on: Twitter, traditional marketing, Social Media, and marketing
Matched on: Twitter, traditional marketing, Social Media, and Omnipress
On The Web
Schedule
(21 total)
I'm speaking at:
Wed May-05, 1:00 PM EDT- 2:00 PM EDT
Jordan Schwartz, Jessica Levin CMP, Christopher Uschan
I'm attending:
Wed Dec-02, 7:30 AM EST- 8:00 AM EST
Jessica Levin CMP, Tony Veroeven
Thu Jan-21, 11:00 AM EST- 12:00 PM EST
Tue Jan-26, 11:30 AM EST- 12:00 PM EST
Sat Jan-30, 2:00 PM EST- 3:00 PM EST
Lindy Dreyer, Maddie Grant
Tue Feb-16, 3:00 PM EST- 3:30 PM EST
Wed Feb-17, 12:00 PM EST- 1:00 PM EST
Jessica Levin CMP, Jenny Andrawis
Tue Mar-16, 10:30 AM EDT- 12:30 AM EDT
Andy Steggles
Tue Mar-16, 3:00 PM EDT- 4:00 PM EDT
Wed Apr-07, 1:00 PM EDT- 2:00 PM EDT
Tue May-11, 2:00 PM EDT- 3:00 PM EDT
Tue May-25, 2:00 PM EDT- 3:00 PM EDT
Maddie Grant, Lindy Dreyer
Thu Jun-03, 2:00 PM EDT- 3:00 PM EDT
Maddie Grant, Lindy Dreyer, Peter Hutchins
Tue Jun-08, 8:00 AM EDT- 3:30 PM EDT
Dave Will, Sterling Raphael, Lindy Dreyer
Tue Jul-27, 1:00 PM EDT- 2:00 PM EDT
Wed Aug-18, 1:00 PM EDT- 2:00 PM EDT
Thu Jan-13, 2:00 PM EST- 3:00 PM EST
Tamara Mendelsohn
Thu Mar-24, 2:00 PM EDT- 3:00 PM EDT
Fri Apr-08, 12:30 PM EDT- 1:00 PM EDT
KiKi L'Italien, KiKi L'Italien
Conversations
Mar 10
"Help a community member out ...
In a recent e365 article, "Five Meeting Design Principles: Inviting Innovation and Intellect" , Patty Keller shared John Nawn's five meeting design principles based on her recent attendee experience at EventCamp-Chicago (an event of <100 attendees).
http://engage365.org/2011/03/5-meeting-design-principles-inviting-innovation-intellect/
Mich..."
Mar 8
"Hello --
Did you know you can rate the articles you read at Engage365?
http://screencast.com/t/f3Q2Mb3I60K
I recently gave Sam Smith's article on "5 Wishes for the Meetings Industry in 2011" five stars.
http://engage365.org/2011/01/five-wishes-for-the-meetings-industry-in-2011/
What would you rate it?
Be sure to rate articles you like and we'll soon tell you which ..."
Jan 12
"Howdy Christy --
This is coming straight from my attendee experiences from the many events I've attended over the years.
First off... Getting us to complete surveys and evals depends on timing, your culture and convenience?
Are you an organization that embraces feedback or demonstrates you want feedback outside the standard process? Do you ever connect with your attendees one on..."
Jan 10
"Hey fellow members:
I tossed this question out looking for insights to share, but didn't get a response. I was hoping there were some clever people who might have some ideas to share. Better yet, someone who has done this and wants to share their experiences.
How do you request that presenters participate in an online event community?
Chime in please."
Nov 30
"Everyone has their own rational for tweeting during live events and there is no wrong or right reason. I see benefits from following event hashtags and those who tweet at events... and as well, I sit back and wonder why people do it.
Here's my point of view
Twitter to Take Notes?
Someone once told me they tweet out highlights from the event as a way to "take notes" from a se..."
Nov 15
"Good insights John! I am not a "check in" 4sq kind of person, but agree 4sq can't compete against a giant like Facebook. And Heidi, maybe it's no longer Google vs Microsoft... perhaps it's Google vs Facebook going forward (as I am hearing about facebooks new mail system or "waving" at google's "wave" effort).
When it comes to Twi..."
Nov 11
"I just read this article on Foursquare, but not sure how it will affect events... what do you think?
Foursquare: Rest in Peace?
http://ow.ly/38qye"
Nov 4
"Looking to maximize your time at Engage365?
Jenise Fryatt tells you how in this article:
Take a Video Tour, Explore Things to do, Guest Blog: New Features at Engage365
http://engage365.org/2010/11/take-a-video-tour-explore-things-to-do-guest-blog-new-features-at-engage365/"
Oct 27
"Question to my fellow Engage365 peeps...
How do you request that presenters participate in an online event community?
I have some ideas such as:
Upload a short video about their session (what attendees can expect)
Ask questions to the audience in the community
-- What do you want to learn more about?
-- What 3 things do you hope do get out of my session?
Upload pre-event co..."
Oct 14
"Hey Jenise... Here's a nice write up on Facebook groups from SocialMediaToday worth reading... if FB groups are in your future.
10 Tips for Managing The New Facebook Groups
http://socialmediatoday.com/jasonmarkow/200267/10-tips-managing-new-facebook-groups
cu"
Oct 13
"Hey Members --
If you're finding value at Engage365, be sure to take just 2 minutes to give your review to our nominated community at the Forrester's Groundswell awards.
Click here to give your Engage365 review
It's really simple... just give one or two short sentences on what engage365 means to you and give your "star" rating.
Have a great day and thanks for..."
Oct 13
"Hat's Off and Books Open!
Thank you Midori (the AV-Gal) for starting the "offical" Engage365 Book Club."
Sep 24
"Please help me in welcoming Jenise Fryatt to our team!
Jenise Fryatt – Engage365′s Newest Community Leader
http://engage365.org/2010/09/jenise-fryatt-engage365s-newest-community-leader/"
Sep 21
"New post by Sam Smith on the Engage365 Blog, "The 2015 Experience (from EventCamp Twin Cities 2010)"
Read it at:
http://engage365.org/2010/09/the-2015-experience-from-ectc10/"
Sep 21
"New post by Jenise Fryatt on the Engage365 Blog, "14 tips I Learned About Collaboration at Events from ECTC"
Read it at:
http://engage365.org/2010/09/14-tips-i-learned-about-collaboration-at-events-from-ectc/"
Sep 20
"Andrea -- one of the things we discussed at EventCamp Twin Cities was you need to plan for your post-event conference content communications and distribution before the event takes place.
As a marketer, when valuable content lands in your lap, you must take advantage of it.
Here are some ideas we came up with at EventCamp (posted by Sam Smith)
http://eventcamptwincities.conferencespot.org/..."
Sep 20
"Last week Kiki L'talien moderated our Engage365 chat (on Twitter) on the topic of "Meeting Content-Finding Speakers/Dev Killer Program"
She based her chat on three questions from an article written by Maddie Grant -- Help a Reader Out: What do we really want out of conference education? http://www.socialfish.org/2010/09/help-a-reader-out-what-do-we-really-want-out-of-conference..."
Sep 9
"Don't forget EventCamp Twin Cities is going on all day Thursday. Live web cast, remote attendee participation (with Emilie Barta as your host), aweome sessions... a great example of a real good hybrid experience.
Participate or watch live.
http://eventcamptwincities.com/remote-attendees/
#ectc10 on twitter -- but join the virtual pass to see tweets and live video. Ask speakers question..."
Sep 1
"Mad's -- I missed you and many other good peeps at ASAE. There were a lot of people I met through Engage365, Eventprofs, Eventcamp, etc I really wanted to meet F2F.
And how could I not love you geared up with the Team Engage365 at LAX...
http://tweetphoto.com/41323050
Also, thanks for sharing your ASAE meeting review articles
http://www.socialfish.org/2010/08/has-asae-lost-i..."
Aug 23
"Hey ASA(E)ngage365 peeps - Unfortunately, I had last-minute stuff going on preventing me from attending ASAE's annual meeting this year.
That said, if you attended the event, in the context of using social media, technology, and other strategies to grow your events/members, I'd love to know what you learned.
Key takeaway's appreciated -- thanks!"
Jul 30
"My Favorites were Mark Dunham because of his last comment and Renea Anderson for the acting."
Jul 30
"Check out the videos from the Engage365 T-Shirt Giveaway at MPI’s 2010 WEC event.
See the full article here: http://engage365.org/2010/07/engage365-t-shirt-giveaway-at-mpis-wec-video-interviews/
Comment below.
"
Jul 30
"Hi Jeff -
The community section of Engage365 is built on our Conference 2.0(tm) social networking solution.
To help with interacting, it has matchmaking "tags" and a full search that allows members to search for people by name or tag. As well, you can share conversations with others (all of the members or subset "tag." Conversations can be one to one or group..."
Jul 27
"New post by Vanessa LaClair, CMP on Engage365 Blog, "Guru on Deck at Vancouver – Scrolling on a Trackwheel - Part 4"
Read it now:
http://engage365.org/2010/07/guru-on-deck-at-vancouver-scrolling-on-a-trackwheel/
Part 4 of her MPI Social Media Guru series"
Jul 16
"Kari and Jill --- no worries. Engage365 is not going anywhere (referrring to my article "Engage365 Shutting Down")
FYI -- We have a bookstore in the works and working on a better resource center.
Anything else you think would help the community, the web site? Please chime in now."
Jul 15
"Tell us what you think... what if we we did shut down Engage365.
What would you miss?
What did we do well?
What could we have done better?"
Jul 9
"Hi Engage365 Peeps --
Join Emily Barta live from the IAEE Mid Year event as she will be interviewing industry thought-leaders live from the IN Zone Lounge and Networking Center right from the TS2 show floor at the IN Zone
July 14 & July 15 -- 10 AM – 2 PM EST
This is for Event and Exhibit Managers.
Sign up:
http://live.prolibraries.com/players/inzone_2010_07_14/re..."
Jul 7
"Kari -- For Engage365, Chat's have been mainly around community building, but I think (if your community exists in Twitter), having a post-event (or during session) chat makes sense. After the event, you could invite the speaker to be a part of a moderated chat which allows attendees and presenters to connect and have Q/A.
I guess the same could be done beforehand. Why not? I have not see..."
Jul 2
"Congrats to Christina Stallings - She is the winner of the Engage365 Summer Trivia Contest.
Thank you to all of those who played along. Any ideas for future contests are welcome. Here are the answers:
Who is the featured Engage365 member who goes by @eventsforgood on Twitter?
Lindsey Rosenthal
What is the main topic for the Engage365 “conversation” that has the most res..."
Jun 29
"Vanessa - I would put technology (the platform) down the list and focus on strategy, communications, etc. What do you want to achieve? Will your members adapt? Set your objectives. Get your champions in place. Then look at your platform to determine will it meet your needs.
LinkedIn is making some stronger moves with its groups functionality that make it easy for members to rank content share..."
Jun 29
"I played with it a little. Can't say I was overly impressed with it, but I did not dive into it. I primarily use wthashtag to archive hashtag chats -- see the Engage365 Chat page.
Anyone else?"
Jun 29
"I thought we should have a little trivia contest this week. Answer five questions and be entered in a drawing to win $50 to amazon.com
http://engage365.org/2010/06/engage365-summer-trivia-contest/
Good Luck!
Chris Uschan - Engage365 Leader"
Jun 24
"Maggie -- I absolutely love that! But was the ass not that good? LOL Unfortuntely, engage365 is not assnchat - bummer!
Lindsey - I like the "event staff" idea on the front - Think of the pros/cons -- you could wear the shirt to any event and ...
have to answer stupid questions from people
might be required to clean up afterwards
could tell anyone..."
Jun 22
"Hey -- I am need to come up with a cool T-shirt design that best represents Engage365.
And if you have come to know me, I'd prefer to not have some boring shirt that ends up in the bottom of my (or your) drawer.
Since you might be one of the recipients of these shirts, I thought I would ask you for ideas that make for a cool design or style. The last thing anyone wants is some cheezy t-..."
May 28
"Stephen -- Facebook for me started as pure friends... close friends at that. Then it has slowly expanded into a wider audience including colleagues and business persons and I've used it probably more like you for local events and things at the personal level.
However, that said... here are a few things to keep in mind.
The average person spends up to 2 hours a month on Google.
Th..."
May 18
"Hi Dr. Rachna - I could not agree more (but I am guilty too) with repurposing content multiple times.
I was talking to David Nour last month about this. He said that the content from just one webinar can be broken down into many different forms and types of information:
a slide share
a transcription (straight transcribing or article format)
multiple blog articles (a series)
a..."
Apr 20
"Sam -- These are excellent points! This is a must read - I think it needs to be added to the weekly reading list
How to Increase Social Media (and Technology) Adoption at Events
You might want to check out what Maddie Grant is working on for ASAE annual meeting.
Crowdsourcing Tips for Marketing Your Social Media
Lot's of good tips between both of your articles.
Awesome!"
Apr 20
"Sorry Jeff - I fixed the link to your article
How Many Social Media Tools Do You Need?
Good luck on your 4/21 1pm ET webinar on:
Aligning Social Media Strategy with Association Events"
Apr 16
"At our #engage365 Friday 1pm ET Chat, we discussed ways to promote social media and educate your members/attendees. Any creative ideas? Did they work?
Please share!
How do you educate attendees about using social media at your event?
"
Mar 31
"Hi John -- In a recent #eventprofs chat, I laid out our approach to contributing to the backchannel. People in the chat tended to agree and like what I had shared. Hence, I wrote an article with tips.Social Networking for Exhibitors: Joining the Conversations at Eventshttp://blog.omnipress.com/2010/03/social-networking-for-exhibitors-joining-the-conversations-at-events/And, yes... direct selli..."
Mar 23
"Here's a good video on measuring the ROI of Social Media from David Meerman Scott (at SXSW 2010) author of The New Rules of Marketing & PR.I am starting to really agree with this... that there is all this pressure to measure the ROI of social media (twitter, communities, etc), but no one questions me to measure our newsletter campaigns, direct mail efforts or even using Gotomeeting for client m..."
Mar 18
"Eric -- Wow... no cell phones in a session about virtual events... LMAO. What is this high school? The fact is, we as humans are always multi-tasking and everyone is different, everyone learns different. As professionals people can make decisions to tweet on a iphone during a session just as they need to make decisions about what to eat, what to wear, etc.I just returned from an Andy Steggles..."
Mar 9
"Have you ever followed a conference you couldn't attend on Twitter? YES, eventcamp2010, buzz2009, ideas10, untech10 to name a few What was your experience like? I feel connected, I can see who is there and it allows me to look at some descent resources I wouldn't have otherwise known about. Those tweeting usually are smart, resourceful, connected people so it's a good oppty to learn. I also can..."
Feb 26
"Hi Laurie -- I don't have the answers or magic bullet here for ROI on social media. If I did, you'd be watching my webinar or something (someday!). As I am reviewing Engage365 metrics, KPIs and it's impact for Omnipress, it's the question I am looking to answer. You might want to read this article: ROI: How to Measure Return on Investment in Social Mediahttp://bit.ly/9U1LNV It got me thinki..."
Feb 26
"How can an association use twitter to generate revenue? We know companies like Dell are not only tracking the impact of Social Media on revenue. @DellOutlet has over 1.5 million followers on Twitter and generated millions in revenue from Twitter. That is a success B2C story, but how can someones time on Twitter be used to grow membership? grow attendance? sell more association publications? sub..."
Feb 18
"David Nour's session is now recorded and available for viewing. Please spread the word!http://engage365.conferencespot.org/meetings/3465"
Feb 9
"This just hot off the (snowy) street from Tony Veroeven --- The ASAE TechExpo 2010 has been canceled, but that doesn't mean it's over!There will be an "Unconference." Omnipress (the folks who bring you Engage365) and some others are working quickly to bring you an unofficial Un-ASAE UnTech Conference. (note: ASAE is not officially taking part for insurance reasons.)You can take part in "UNTECH ..."
Feb 9
"Some of the feedback from the back channel during engage365 webinars has been to offer more case studies showing real results, practical tips and examples on how to apply social media rather than just the high level social media for events is good thing. What do you think?More practical? More general webinars? A mix?"
Feb 9
"Chime in and tell us what hot webinar topics relating to social media for events you’d like to hear about.http://engage365.org/2010/02/cast-your-vote-for-engage365-webinar-topics/"
Jan 16
"So far, the best internet marketing I have seen for a meeting was implemented by Socialfish with their buzz2009.org event. I was really impressed with how they used their event blog to share upcoming news, interviews with speakers, etc. on a regular basis (1-2 times per week). Their web site was engaging and conversational. It had pictures of speakers (note: a simple marketing rule I believe i..."
Jan 13
"Video creation is so easy nowadays.... why not? It's a great way for speakers to promote themselves and it makes a dull, static program more exciting and energetic. Video isn't a new thing and it's time associations and conferences step it up. Youtube isn't a success for no reason. I'm curious who else in Engage365 is having their speakers create short videos to overview their session/presenta..."
Jan 12
"I am curious to know what other associations or conference leaders are doing when it comes to event blogs.
What works? What doesn't?
I feel the event blog is a great way to keep attendees and potential attendees engaged.
What do you think?"
Associations, online strategy, conference marketing, Social Networking, event planning, social networks
Dec 16
"I thought the Delta card was great... now I don't have to fly anywhere and get to see the world. It's one of the few cards I watched all the way through. I am really warming up to Delta as my new fav airline.Deirdre is dead on... Cards are about relationships and personal connections. If you sell, you missed the point.Speaking of fun cards -- We did this crazy Christmas karaoke with our reps l..."
Dec 3
"Margaret -- I especially like slides 2 and 11 in your presentation.http://www.slideshare.net/mcore/social-media-at-events"
Dec 2
"Here's the tweet chat that occurred during the webinar - most current tweet on top.======================================================TWEET -- jeffkorhan @MichaelMcCurry You too. Thanks. #engage365 -1:09 PM Dec 2nd, 2009TWEET -- jeffkorhan @chrisuschan Lost the webinar feed. Release looks like April 2010. Focus is the human element of sm vs. the technology #engage365 -1:08 PM Dec 2nd, 2009TW..."
Nov 30
"As we just roll out the engage365 community, Maddie's 10 points are dead on and a must!!!!1. Define your objectives --- very important, check!2. Define a maximum of 3 social objects you want your users/members to concentrate on. -- tough one, but check!3. Beta test first. -- very important... that's who we invited --- VIPs. It really helps to have their voices in the site.4. Nudge and reward ..."
Nov 6
"The 2008 ASAE Secret Session - No Doubt! Being apart of the planning and execution of the great social media debate between Terrance Barkan and Jeff De Cagna (moderated by Andy Steggles) was a pretty neat experience. I helped spread the word via blogs and contributions to other groups. Then in San Diego, we captured the debate on video (I actually shot the footage - LOL). All of this got me int..."
Tweets
Jan 27
New Affordable Way to Put Conference Materials Online http://t.co/zvpDob0A
Jan 27
@christytj Where is this "bacon" email? I want to open it too! #clevermarketing
Jan 27
Manage Access to Online Content and Create Subscriptions http://t.co/rKTwMOF5
Jan 26
Is Your Call for Papers Process Causing Outdated Conference Sessions? http://t.co/Uxpo6WRS
Web Items
May 4
From Print to Digital: Opportunities for Content Management
The publishing world is changing, and changing fast— And that’s a good thing
Recently, the publishing industry crossed a major milestone...
May 4
From Print to Digital: Opportunities for Content Management
The publishing world is changing, and changing fast— And that’s a good thing
Recently, the publishing industry crossed a major milestone...
May 4
The DIY Approach for Online Abstract Collection Systems
Once upon a time there was a small association with a tight budget that hired a super-smart IT guy. When the super-smart IT guy saw the ...
May 4
The DIY Approach for Online Abstract Collection Systems
Once upon a time there was a small association with a tight budget that hired a super-smart IT guy. When the super-smart IT guy saw the ...
May 2
Your Learning Journal is Your New Brochure
In the past, I’ve written articles about how you should be providing attendees with a printed conference learning journal because they a...
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