To view the recorded webinar, click on the Recorded Webinar link in the Materials area on the right side of the screen (you will need to be logged into Engage365).

Are you ready to move beyond the social media hype and get down to the business of using this platform to achieve pragmatic results for your association and its events? This collaborative, two-part series combines the experience of social media practitioners whose work with associations will give you two uniquely relevant perspectives.

Jeff Korhan is a New Media Marketer, a top-ranked blogger, and a professional speaker who helps entrepreneurs and small business owners and managers build online strategies that enhance their Web visibility, reputation, and referrals.

Brian Birch is the Assistant Executive Director of the Snow and Ice Management Association (SIMA), a national trade association of over 2000 professionals. Over the past 5 years Brian has applied his advanced training in eBusiness and anthropology to help SIMA grow its online presence while bridging the human/technology gap.

Brian and Jeff will provide proven techniques and examples that associations are using now.

Part 2. Practical Social Media Tools that Encourage Collaboration

• Social media tools that build collaboration before, during, and after meetings
• How a blog can build community into a strategic asset
• Developing the right social media hub for your association or meeting
• Integrating the social networks to save time and frustration
• New ways to use Twitter to aggregate and share content with members

We'll be using the #engage365 hashtag as the backchannel for this webinar.

Be sure to check out part 1 of this webinar series, "Leading with Realistic Expectations for Sustainable Results".
View Part 1 session details

You can view the presentation slides without audio below.