Wed Apr-07, 1:00 PM EDT- 2:00 PM EDT
Jeff Korhan is a New Media Marketer, a top-ranked blogger, and a professional speaker who helps entrepreneurs and small business owners and managers build online strategies that enhance their Web visibility, reputation, and referrals.
Brian Birch is the Assistant Executive Director of the Snow and Ice Management Association (SIMA), a national trade association of over 2000 professionals. Over the past 5 years Brian has applied his advanced training in eBusiness and anthropology to help SIMA grow its online presence while bridging the human/technology gap.
Brian and Jeff will provide proven techniques and examples that associations are using now.
Part 1. Leading with Realistic Expectations for Sustainable Results
- Aligning goals, strategies, and plans with social media initiatives
- Evaluating technology with the association member in mind
- Establishing an interactive social media presence with a strategic hub
- Educating staff, members, and vendors to encourage interaction
- Using social media differently to get the results others only talk about
Be sure to register right now for part 2 of this webinar series, "Practical Social Media Tools that Encourage Collaboration"
View Part 2 session details
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Apr 7
@bkbwyo says get your assn staff on facebook provided it's kosher with your social media policy. #engage365
Apr 7
@bkbwyo ROI is not only monetary. Key relationships contacts, blog visits also 'count' via http://www.market2snow.com #engage365
Apr 7
RT SeanMLawler $6,000 revenue & 8 leads directly tied to a short YouTube video! via @bkbwyo on http://www.market2snow.com/ #engage365
Apr 7
Wow, social media ROI. $6,000 revenue & 8 leads directly tied to a short YouTube video! via @bkbwyo on http://www.market2snow.com #engage365
Apr 7
'community engagement is a process' or with social media, "you are never done". It's more than just setting up the accounts #engage365
Apr 7
Great conversation NOW between @jeffkorhan & @bkbwyo on Aligning S/M strategy w/ Events Webinar http://ow.ly/1vE2w #engage365
Apr 7
Brian Birch @bkbwyo says Assn social media channels are good for push & pull of information. #engage365
Apr 7
@disneyjen thanks for attending. We're recording it. Keep an eye out for the link via engage365.org tomorrow. #engage365
Apr 7
@bkbwyo --- social media for assns means an effect on: legal, marketing, sales. #engage365
Apr 7
Brian Birch's Twitter Username is @bkbwyo. His engage365 profile is here: http://bit.ly/cPB4E #engage365
Apr 7
The webinar is being recorded. http://bit.ly/cDTo49 We'll post the link later today or early tomorrow. #engage365
Apr 7
I've joined the Engage365, a community for using social media for events. View my profile - http://bit.ly/cC5tkq #engage365 #eventprofs
Apr 7
It's OK for assns to NOT use socmed though. Don't do IT unless YOU are ready. Your members may already be ready... #engage365
Apr 7
Ask questions via chat or the questions module on the GoToWebinar control panel if you prefer, or we'll pick them up this hashtag #engage365
Apr 7
Brian Birch --- just because someone says it on socmed outlets, doesn't mean it's true! "mooshi.com" LOL #engage365
Apr 7
Sorry for the poor audio. my headset blew up, just dialed in with P.O.T.S. (plain old telephone system)
#engage365
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Hi all,
This is Brian Birch with the Snow & Ice Management Association
Looking forward to sharing some information about what I've learned over the past 2 years regarding social media and association management/marketing. I've got a real-life example to share with you, its fairly simple but I think illustrates how strategy impacts everything that we do, including our social media and web endeavors...
Visit http://www.market2snow.com to preview a few simple things I'll be talking about on Wednesday, we will upload more info about the session soon.
... And this is Jeff Korhan
As a professional speaker on various new media marketing topics, nearly 100% of my work is with associations representing entrepreneurs and small businesses owners.
Brian and I plan on giving your some practical, real-life experiences with the use of social media for events - both successes and challenges. Our idea is to move beyond the hype and start talking more about getting results - of any kind, so that we can then build on them. We'll also look at some social media tools - but the focus will be less on technology and more on using it to achieve quantifiable and useful results.
Brian has the lead on this first webinar, and I will do the same on the second one on April 21st. Together, we hope to give you at least our perspectives, along with those of others within our communities that we have worked with and interviewed in depth - specifically for these webinars.
If you would like to learn more about me, I "live" over at http://jeffkorhan.com where I blog daily about my experiences with social media and those of my clients and colleagues, One of my goals there is the same as here - to help those that I believe can benefit most from from this platform - small businesses, entrepreneurs, and the associations that support them.
Looking forward to having you join our session. :-)
... And this is Jeff Korhan
As a professional speaker on various new media marketing topics, nearly 100% of my work is with associations representing entrepreneurs and small businesses owners.
Brian and I plan on giving your some practical, real-life experiences with the use of social media for events - both successes and challenges. Our idea is to move beyond the hype and start talking more about getting results - of any kind, so that we can then build on them. We'll also look at some social media tools - but the focus will be less on technology and more on using it to achieve quantifiable and useful results.
Brian has the lead on this first webinar, and I will do the same on the second one on April 21st. Together, we hope to give you at least our perspectives, along with those of others within our communities that we have worked with and interviewed in depth - specifically for these webinars.
If you would like to learn more about me, I "live" over at http://jeffkorhan.com where I blog daily about my experiences with social media and those of my clients and colleagues, One of my goals there is the same as here - to help those that I believe can benefit most from from this platform - small businesses, entrepreneurs, and the associations that support them.
Looking forward to having you join our session. :-)
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