From major news anchors, to daytime TV to celebrities, Twittermania seems to be taking over the world. But is it a valuable business development tool or just a media craze?

Learn what it means to "tweet" and how you can use this powerful social networking site to strengthen your personal brand, recruit new employees, and develop meaningful professional relationships for yourself and your company. We will also explore the basics of using Twitter in the meetings industry for both promotion and attendee engagement, This session will teach the basics of using Twitter including setting up an account, Twitter jargon and how to use the tool effectively for personal and professional development.