Sat Jan-30, 2:00 PM EST- 3:00 PM EST
Could a blog be the centerpiece of your event's social media strategy? Hear from Lindy Dreyer and Maddie Grant who, along with their event partner SmartBrief, built and ran an event blog for last summer's Buzz2009. Lindy and Maddie will share what worked, what didn't, and lessons learned from their first-hand experience.
Conversations
(2 total)
Jan 13
"I don't haved any examples or radical ideas, in fact this idea will be new to my assoication. My big question is will I have enough time to blog in a timely..."
Jan 13
"I've posted interviews with presenters with more casual pics of them (as opposed to the "speaker photo" pic). I post interviews with past attendees, videos o..."
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Here are the slides for the webinar:
http://www.slideshare.net/mjdreyer/building-an-event-blog
1-15-2009: Below is the transcript for the Twitter Backchannel, #engage365. This was the discussion during the webinar on Twitter. Read from top to bottom.
http://www.slideshare.net/mjdreyer/building-an-event-blog
1-15-2009: Below is the transcript for the Twitter Backchannel, #engage365. This was the discussion during the webinar on Twitter. Read from top to bottom.
| tonyveroeven: | Yeah Baby! "Building an Event Blog" Webinar is today - Register and Retweet! http://bit.ly/5JDWfO #engage365 |
| maddiegrant: | RT @tonyveroeven: Yeah Baby! "Building an Event Blog" Webinar is today - Register and Retweet! http://bit.ly/5JDWfO #engage365 |
| tonyveroeven: | @Postgrad sorry for the bad link -- "Building an Event Blog" Webinar Register and Retweet! #engage365 http://ow.ly/W1bN |
| Postgrad: | RT @tonyveroeven: @Postgrad sorry for the bad link -- "Building an Event Blog" Webinar Register and Retweet! #engage365 http://ow.ly/W1bN |
| Postgrad: | RT @tonyveroeven: "Building an Event Blog" Webinar Register and Retweet! #engage365 http://ow.ly/W1bN |
| tonyveroeven: | @swegl sorry for the bad link -- "Building an Event Blog" Webinar Register and Retweet! #engage365 http://ow.ly/W28U |
| maddiegrant: | RT @tonyveroeven: @swegl sorry for the bad link -- "Building an Event Blog" Webinar Register and Retweet! #engage365 http://ow.ly/W28U |
| swegl: | no worries! RT @tonyveroeven @swegl sorry for the bad link "Building an Event Blog" Webinar Register & Retweet! #engage365 http://ow.ly/W28U |
| jamienotter: | sorry for the bad link -- "Building an Event Blog" Webinar Register and Retweet! #engage365 http://ow.ly/W1bN |
| michellebruno: | I've joined Engage 365. My profile: http://bit.ly/6IuIx0 #engage365 |
| tonyveroeven: | @Postgrad sorry for the bad link -- "Building an Event Blog" Webinar Register and Retweet! #engage365 http://ow.ly/W1hL |
| engage365: | @Postgrad sorry for the bad link -- "Building an Event Blog" Webinar Register and Retweet! #engage365 http://ow.ly/W1hK |
| tonyveroeven: | @LindyDreyer @Maddiegrant present "Building an Event Blog" Webinar-Register & Retweet! #engage365 #eventprofs http://ow.ly/W7E4 |
| michellebruno: | There's still room at the Webinar: Building an Event Blog Webinar-Register #engage365 #eventprofs http://ow.ly/W7E4 |
| lindydreyer: | #engage365 webinar on building event blogs starts in 10 minutes. http://ow.ly/W7E4 |
| brianjohnriggs: | #engage365 webinar underway. |
| maggielmcg: | Listening to @maddiegrant and @lindydreyer's webinar on building an event blog #engage365 |
| misspamelav: | Just joined #engage365 Webinar |
| reneelrobbins: | Taking place right now!! "Building an Event Blog" Webinar-Register & Retweet! #engage365 #eventprofs http://ow.ly/W7E4 |
| jnfuhr: | #engage365 check out the webinar with @maddiegrant and @lindydreyer on building an event blog |
| cardcat: | Checkin out the webinar with @maddiegrant and @lindydreyer on building an event blog #engage365 #engage365 |
| EllenCMP: | Just joined #engage365 webinar How to build an event blog #eventprofs #engage365 |
| yourMRA: | Attending Webinar #engage365 |
| inspiredmine: | #engage365 webinar going on now! "Building and Event Blog" with @maddiegrant and @lindydreyer. #engage365 |
| InnerCompass: | Listening to @LindyDreyer @Maddiegrant present "Building an Event Blog" Webinar #engage365 |
| MissLynn13: | I love a good #SocialFish preso. They always break things down in ways that are digestible & actionable #engage365 |
| brianjohnriggs: | When blogging create content that people care about sharing (via @lindydreyer) #engage365 |
| misspamelav: | RT @reneelrobbins Taking place right now!! "Building an Event Blog" Webinar-Register & Retweet! #engage365 #eventprofs http://ow.ly/W7E4 |
| rebecca_brandt: | Learning how to build an event blog from @Maddiegrant and @LindyDreyer #engage365 #Engage365 |
| reedstockman: | enjoying Building a Event Blog webinar #engage365 |
| maggielmcg: | RT @MissLynn13 I love a good #SocialFish preso. They always break things down in ways that are digestible & actionable #engage365 <me too |
| jnfuhr: | couldn't agree more with @LindyDreyer that a single-author blog is a huge time commitment to make it interesting and informative #engage365 |
| unhatched: | RT @InnerCompass: Listening to @LindyDreyer @Maddiegrant present "Building an Event Blog" Webinar #engage365 - Me too! |
| inspiredmine: | Totally agree with having multiple authors for your blog to keep it from being boring! #engage365 #engage365 |
| OTTambassador: | RT @inspiredmine: Totally agree with having multiple authors for your blog to keep it from being boring! #engage365 YES! |
| sfarmer76: | RT @MarketLikeAChik: Managing multi-author event blog frees time as long as you can trust content being sent in. via @LindyDreyer #engage365 |
| amyeldridge: | Listening to @LindyDreyer @Maddiegrant present "Building an Event Blog" Webinar #engage365 - Lots to learn! #engage365 |
| tonyveroeven: | RT @MissLynn13 I love a good #SocialFish preso. They always break things down in ways that are digestible & actionable #engage365 |
| reneelrobbins: | If an event blog ebbs/flows w/ event but never dies doesn't this keep attendees interested for the next conference? #engage365 |
| EllenCMP: | @lindydreyer & @maddiegrant says get thought leaders and speakers for your meetings to post items on your blog #eventprofs #engage365 |
| amyeldridge: | volunteer cons can be an issue with multiple authors #engage365 |
| rebecca_brandt: | We use the organizational blog approach - want to know more! #engage365 #Engage365 |
| tonyveroeven: | Join the Engage365.org Community for more cool webinars like this!!! #engage365 |
| cardcat: | @reneelrobbins depends on your audience. Usually yes, but it tends to be the same people who visit long after the event. #engage365 |
| swegl: | RT @MarketLikeAChik: Managing multi-author event blog frees time as long as you can trust content being sent in. via @LindyDreyer #engage365 |
| unhatched: | If your event is good - your blog will write itself #engage365 |
| chrisuschan: | Blogs are a great way to create inbound traffic from search engines (SEO tactic) #engage365 |
| Ryan_Hood: | RT @tonyveroeven: Join the Engage365.org Community for more cool webinars like this!!! #engage365 |
| EllenCMP: | Use org blogs 2 build relationships all yr Ur event is a great topic 2 blog about says @lindydreyer & @maddiegrant #eventprofs #engage365 |
| swegl: | How do I demonstrate value of using topic-related (but not conf.-related) content on conf. blog and Twitter to promote it? #engage365 |
| needactionnow: | RT @MarketLikeAChik: 3 Reasons To Have Your Presenters Create Videos to Promote Their Session ? #Engage365 #eventprofs http://bit.ly/5GX6Xt |
| chrisuschan: | @LindyDreyer loves link love : ) #engage365 |
| rebecca_brandt: | link love - give it and then you get it #engage365 #Engage365 |
| reedstockman: | interesting point - multiple authors should be scheduled so their authorship brand doesn't dilute the content #engage365 |
| inspiredmine: | So do I! RT @chrisuschan: @LindyDreyer loves link love : ) #engage365 |
| swegl: | Also, how do we know when we're posting too much or too little? #engage365 |
| brianjohnriggs: | Right now @lindydreyer and @maddiegrant are delivering three ACCESSIBLE strategies for building an event blog #engage365 |
| OTTambassador: | Let your host city participate as a blogger - the CVB team can add much about the city they represent - catered to your event! #engage365 |
| swegl: | RT @brianjohnriggs: Right now @lindydreyer and @maddiegrant are delivering three ACCESSIBLE strategies for building an event blog #engage365 |
| tonyveroeven: | Hang out with Maddie & Lindy on Fridays during Water Cooler Chat http://ow.ly/W9WD 3239 #engage365 |
| reedstockman: | RT @brianjohnriggs: Right now @lindydreyer and @maddiegrant are delivering three ACCESSIBLE strategies for building an event blog #engage365 |
| tonyveroeven: | #buzz2009 rocked. Is there going to be a buzz2010? #engage365 |
| chrisuschan: | #buzz2009 blog was a GREAT example of an event blog - they nailed it! #engage365 |
| cardcat: | @swegl Posting frequency depends on audience. Get a vibe from readers. Event related blogs can usually have more posts per day. #engage365 |
| chrisuschan: | Event blogs -- great way to build momentum (share info) leading up to, during the event for both attendees and non-attendees #engage365 |
| tonyveroeven: | Great practical advice right now on the Building an Event Blog webinar http://ow.ly/W1bN #engage365 |
| amyeldridge: | RT @OTTambassador Let your host city participate as a blogger - the CVB team can add much about the city they represent - sweet! #engage365 |
| Postgrad: | RT @tonyveroeven: Great practical advice right now on the Building an Event Blog webinar http://ow.ly/W1bN #Engage365 |
| maggielmcg: | Wah--have to run--sorry to miss the rest of the webinar--GREAt job. #engage365 |
| OTTambassador: | There are existing widgets that can be added to a blog that will translate...I need to find one that I came across recently...#engage365 |
| EllenCMP: | @reedstockman take a look at Google Wave -this tool translates for you let me know if you need a google wave invite #engage365 |
| Postgrad: | @amyeldridge Have you ever had a CVB contribute a blog article for you? #Engage365 |
| swegl: | We emphasize subscribing to our blog via e-mail b/c for our non-social-media-savvy members it looks like a newsletter #engage365 |
| chrisuschan: | Use EMAIL to promote ur BLOG then ur blog promotes your EVENT #engage365 |
| Ryan_Hood: | RT @tonyveroeven: Great practical advice on the Building an Event Blog webinar http://ow.ly/W1bN #engage365 - SocialFish webinar now free |
| tonyveroeven: | Continue the conversation after the "Building an Event Blog" webinar at: http://ow.ly/Waip #engage365 |
| RandiSumner: | @maddiegrant @lindydreyer thanks for the interesting Event Blogging webinar! #engage365 |
| swegl: | RT @tonyveroeven: Continue the conversation after the "Building an Event Blog" webinar at: http://ow.ly/Waip #engage365 |
| chrisuschan: | @EllenCMP here's a conversation w/ @corbinball about Google Wave http://bit.ly/5qCMyp #engage365 |
| inspiredmine: | RT @chrisuschan: Use EMAIL to promote ur BLOG then ur blog promotes your EVENT #engage365 // simple and effective #engage365 |
| amyeldridge: | @Postgrad Have you ever had a CVB contribute a blog article for you? no but I am going to check into it. great idea #engage365 |
| brianjohnriggs: | Tackle the barriers by meshing techbologies. Encourage non-savvy members to subscribe to blog via email. (via @swegl) #greatidea #engage365 |
| swegl: | We're trying this for our Feb. conf. RT @Postgrad: @amyeldridge Have you ever had a CVB contribute a blog article for you? #Engage365 |
| amyeldridge: | any reccomendations on any free blog sites? #engage365 |
| Postgrad: | @swegl Any advice if it was something I wanted to attempt for a Conf. in April? #Engage365 |
| tonyveroeven: | Join engage365.org to continue the conversation about social media for events topics. #engage365 |
| swegl: | @amyeldridge wordpress. hands-down. #engage365 |
| misspamelav: | Getting some great ideas for our conference! Thank you @lindydreyer @maddiegrant #engage365 |
| reneelrobbins: | In terms of content leading up to your event - interviews with the speakers are a great start (video makes it even better)! #engage365 |
| OTTambassador: | Dopn't hesitate to get your next year host city involved as well - create hype for the next year's conference location - #engage365 |
| amyeldridge: | @Postgrad @swegl Any advice if it was something I wanted to attempt for a Conf. in April - Me too! #engage365 |
| swegl: | anyone else having audio issues? #engage365 |
| chrisuschan: | @amyeldridge we use wordpress all the time... great tool and has a ton of plugings... much better than blogger. #engage365 |
| Postgrad: | Totally agree. RT @swegl: @amyeldridge wordpress. hands-down. @amyeldridge #Engage365 |
| tonyveroeven: | Event Blogs: Do not underestimate the power of the individual "ask" #engage365 |
| chrisuschan: | @maddiegrant says "just ask" - people know people and will help u spread the word of your blog -- AMEN Maddie #engage365 |
| tonyveroeven: | @OTTambassador Will there be a Buzz 2010-----I hope so!!!tv @maddiegrant @lindydreyer #engage365 |
| misspamelav: | @reneelrobbins Have you used video on your event blog? #engage365 |
| onyxsix: | RT @MarketLikeAChik: RT @tonyveroeven: Event Blogs: Do not underestimate the power of the individual "ask" #engage365 |
| swegl: | @lindydreyer thanks! :) right now the policy is if our PARTNERS say it and it's topic-related, it's OK to RT or blog about. #engage365 |
| swegl: | RT @tonyveroeven: Event Blogs: Do not underestimate the power of the individual "ask" #engage365 |
| amyeldridge: | @chrisuschan, @swegl, @tonyveroeven, @Postgrad - thank you! Word Press it is. #engage365 |
| misspamelav: | #engage365 Whoever asked about April, I'm working on May, we should get together! |
| peggyhoffman: | @maggielmcg and had to miss altogether - hope to hear cool stuff from it #engage365 |
| inspiredmine: | I've joined Engage 365. My profile: http://bit.ly/7aAi2p #engage365 |
| Postgrad: | @misspamelav That would be me...we have a blog set up but, participation is seriously lacking #Engage365 |
| JessicaLevin: | RT @chrisuschan: @EllenCMP here's a conversation w/ @corbinball about Google Wave http://bit.ly/5qCMyp #engage365 |
| chrisuschan: | actually Omnipress integrated wordpress and engage365 community (i.e., conference 2.0) to create the ultimate event tool #engage365 |
| swegl: | same here! RT @Postgrad: @misspamelav That would be me...we have a blog set up but, participation is seriously lacking #Engage365 |
| amyeldridge: | @Postgrad, @misspamelav - our event is in April as well. I would be interested in continuing the conversation. #engage365 |
| Postgrad: | Starting to fall in love with #Engage365 |
| tonyveroeven: | http://ow.ly/Waip engage365 is a great example of event blog (wordpress) integrated with social community #engage365 |
| OTTambassador: | That was terrific...thanks for such an informative webinar on Blogs for Events! #engage365 @engage365 @socialfish |
| chrisuschan: | @Postgrad starting? : ) #engage365 |
| swegl: | Agreed! RT @OTTambassador That was terrific. thanks for such an informative webinar on Blogs for Events! #engage365 @engage365 @socialfish |
| Postgrad: | @amyeldridge Definitely #Engage365 |
| amyeldridge: | Thanks @engage365 @socialfish. It was the most productive hour of my day! #engage365 |
| tonyveroeven: | Thanks for attending the Building and Event Blog webinar - continue the conversation at: http://ow.ly/Waip #engage365 |
| OTTambassador: | RT @tonyveroeven: http://ow.ly/Waip engage365 is a great example of event blog (wordpress) integrated with social community #engage365 |
| Postgrad: | Awesome Webinar on Event Blogs. Thanks @tonyveroeven #Engage365 |
| maddiegrant: | RT @Postgrad Starting to fall in love with #Engage365 |
| maddiegrant: | RT @OTTambassador That was terrific...thanks for such an informative webinar on Blogs for Events! #engage365 @engage365 @socialfish |
| maddiegrant: | Thanks to everyone who attended our #engage365 webinar! You rock!! |
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