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Monday, December 19, 2011
1:00 PM
 
Capture, Connect and Communicate with Content Marketing
Midori Connolly, Jessica Levin CMP
location: Online
Mon Dec-19, 1:00 PM EST- 2:00 PM EST
Educate365 Series
In a market saturated with push marketing strategies, it can be difficult to be heard. Content Marketing is one of the most powerful tools available to association management in order to capture a member, potential member or sponsor’s attention. But what it is exactly and how can you use it? In this webinar, Midori Connolly and Jessica Levin from Seven Degrees Communications will define what content marketing means and will discuss ways that you can implement a strategy for your association. From types of content to the methods of distribution, the presentation will showcase the most necessary ingredients for a successful content marketing recipe.
Learning Objectives:
Presenting: Midori Connolly and Jessica Levin from Seven Degrees Communications Registration Fee: Free Register for this event |
Wednesday, December 14, 2011
3:00 PM
5 Biggest Event Sponsorship Mistakes Nonprofits Make
Kim Skildum-Reid
location: Online
Wed Dec-14, 3:00 PM EST- 4:00 PM EST
National Fundraising Event Series
You’re needy. You’re worthy. Yadda yadda yadda. Problem is, that doesn’t get sponsorship in the door. In this webinar, Kim will cover the five biggest mistakes nonprofits make when seeking sponsorship and give you tips on the solutions you need to bring sponsors to the table.
Presenting: Kim Skildum-Reid, Power Sponsorship Event Hashtag on Twitter. #engage365 Registration Fee: Free Members of Engage365 are entitled to participate in these webinars for free. It's our way of giving back. Use the discount code event12when registering to waive the $20 webinar fee. Register for this event |
Tuesday, November 15, 2011
12:00 PM
Engage Event Attendees 365 Days a Year with Mobile
location: Online
Tue Nov-15, 12:00 PM EST- 1:00 PM EST
Educate365 Series
Over the past few years, communicating with your constituents using mobile technologies has evolved from a nice-to-have to a necessity. Providing a mobile application or website for your organization's events is a great way to keep your attendees informed of all the opportunities available to them. But, using mobile as a channel to reach your members shouldn't start or stop there.
In this webinar, Rick Johnston, CAE and Senior Web Strategist, and Brian Fell, Mobile Practice Lead of Ironworks Consulting will discuss the many ways that you can interact with your members using mobile technologies before, during, and after an event to keep them engaged throughout the year. In this webinar, you will learn:
Event Hashtag on Twitter: #engage365 Registration Fee: FREE Register for this event |
Wednesday, November 09, 2011
1:00 PM
Secret Strategies to Maximize Your Event Revenue
location: Online
Wed Nov-09, 1:00 PM EST- 2:00 PM EST
National Fundraising Event Series
In this new economy, event fundraisers have to work even harder to sustain or grow their event revenue. But what if instead of working harder, you had the tools to work smarter? By focusing on activities that will drive event revenue, you’ll maximize your impact to raise more money for your cause. This webinar will spill the beans on specific techniques that can help you efficiently achieve better financial results. From audience development to auction procurement, you will learn new strategies for helping your nonprofit maximize its event revenue and other best practices are now trending in our industry.
Presenting: Shanon Doolittle, Group Health Foundation Event Hashtag on Twitter. #engage365 Registration Fee: Free Members of Engage365 are entitled to participate in these webinars for free. It's our way of giving back. Use the discount code event12 when registering to waive the $20 webinar fee. Register for this event |
Tuesday, October 25, 2011
2:00 PM
Raising Money By Showcasing Your Mission at Events
Lindsey Rosenthal
location: Online
Tue Oct-25, 2:00 PM EDT- 3:00 PM EDT
National Fundraising Event Series
Holding events can be a great way to raise money. Or, in many cases, it can actually cost more than it makes. Why are some events profitable while others falter? And how can you make sure that when you choose to organize an event, it will be worth the resources? In this webinar, you will learn how choosing an event activity that showcases your mission can ensure your success and profitability.
Presenting: Lindsey Rosenthal, Events For Good Event Hashtag on Twitter. #engage365 Registration Fee: Free Members of Engage365 are entitled to participate in these webinars for free. It's our way of giving back. Use the discount code event12when registering to waive the $20 webinar fee. Register for this event |
Thursday, October 13, 2011
1:00 PM
29 Ways to Market Your Education Like Lady Gaga
Sheri Jacobs
location: Online
Thu Oct-13, 1:00 PM EDT- 2:00 PM EDT
Educate365 Series
Lady Gaga isn't just a pop star, she's also a marketing genius.
Identify 29 ways to create and market your professional development offerings from two of the industry's leading experts. Learn why it's important to be different, how to stand out, get noticed, and how to leverage social media to create and market programs. Presenting: Sheri Jacobs, Avenue M. Group, LLC Event Hashtag on Twitter: #engage365 Registration Fee: Free Register for this Event |
Thursday, September 22, 2011
1:00 PM
Loving (And Captivating) Your Attendees Year-Round
suzanne carawan
location: Online
Thu Sep-22, 1:00 PM EDT- 2:00 PM EDT
National Fundraising Event Series
How well do you recognize your members, donors, and volunteers? How do you reward them? Streamlining communication and finding new ways to recognize and reward can build to a big list of benefits, including maintaining interest in your organization both before and after your event. Learn about innovative techniques to engage your audience during and between events and creating a culture of loyalty in the process.
Presenting: Suzanne Carawan, etouches Event Hashtag on Twitter. #engage365 Registration Fee: Free Members of Engage365 are entitled to participate in these webinars for free. It's our way of giving back. Use the discount code event12when registering to waive the $20 webinar fee. Register for this event |
Thursday, August 25, 2011
1:00 PM
21st Century Event Fundraising
location: Online
Thu Aug-25, 1:00 PM EDT- 2:00 PM EDT
National Fundraising Event Series
With a myriad of nonprofits all competing for the attention and commitment from the same audiences, we will explore effective marketing and fundraising strategies to help you and your events stand out and raise funds.
Presenting: Jonah Halper, NextGen:Charity Event Hashtag on Twitter. #engage365 Registration Fee: Free Members of Engage365 are entitled to participate in these webinars for free. It's our way of giving back. Use the discount code event12when registering to waive the $20 webinar fee. Register for this event |
Wednesday, August 24, 2011
12:00 PM
Go Hybrid: Bring in the Green with Hybrid Events
Ryan Graham
location: Online
Wed Aug-24, 12:00 PM EDT- 1:00 PM EDT
Educate365 Series
We've all heard the term "hybrid event", but do we really know what it means and what it takes? Maybe you are already live webcasting and you want to know how to get your programs to the next level.
Join Ryan Graham from Peach New Media to answer these questions and walk away with ideas you can put to work in your organization:
Presenting: Ryan Graham, Peach New Media Event Hashtag: #engage365 Registration Fee: Free Register for this event |
Tuesday, July 19, 2011
1:00 PM
How To Be A Social Media Marketing Badass For Your Events
KiKi L'Italien
location: Online
Tue Jul-19, 1:00 PM EDT- 2:00 PM EDT
National Fundraising Event Series
You don’t want to punk out when it comes to marketing your next big event. Use social media to inspire thinking, cause change, create pre-conference bonding for attendees, and create hunger for your event in your participants. Give your attendees a call to action…something worth talking about and doing. KiKi will share the six secrets to being a Social Media Marketing Badass.
Event Hashtag Twitter. #engage365 Registration Fee: Free Members of Engage365 are entitled to participate in these webinars for free. It's our way of giving back. Use the discount code event100 when registering to waive the $20 webinar fee. Register for this event |
3:00 PM
8 Ways a Content Knowledge Center Can Help Drive Your Association's Growth
Dan Loomis
location: Online
Tue Jul-19, 3:00 PM EDT- 4:00 PM EDT
Educate365 Series
Content is the lifeblood of most associations. Generating content, sharing content and engaging membership around content is the essence of why associations exist. Many Fortune 500 companies have already discovered the incredible impact content marketing can play in driving sales and profits, yet many associations are just beginning to understand the value of their content and how they can use it to re-energize membership and grow their organization.
In this webinar, Dan will provide real examples of associations using educational content to drive revenue, grow membership, and increase membership satisfaction. Join us as we walk through examples on how to make content more sharable, searchable, and findable using a simple but effective content management system. If content is king, in the competition for member attention, usability of content is everything. Event Hashtag Twitter. #engage365 Registration Fee: Free View the Recorded Webinar |
Thursday, June 30, 2011
1:00 PM
Engaging Members with Video: How to Recruit, Retain and Refresh Your Members in the Age of YouTube
KiKi L'Italien
location: Online
Thu Jun-30, 1:00 PM EDT- 2:00 PM EDT
Educate365 Series
If you have been looking for a way to communicate and engage with your members, you may have noticed the growing trend of digital technology in business places.
Video is easier than people think. It is no longer some mystical technology. The advent of simple to use video nonlinear “cut and paste” editing programs and affordable high definition digital camcorders and webcams, high quality production is now attainable by almost anyone. KiKi will tell you how to connect with your members on video using creativity, technology, and a few handy tricks of the trade. Presenting: KiKi L'Italien Event Hashtag on Twitter: #engage365 Registration: Free Register for this event |
Tuesday, June 28, 2011
1:00 PM
Creating Events that Engage Hearts and Minds
Andrea Sullivan
location: Online
Tue Jun-28, 1:00 PM EDT- 2:00 PM EDT
National Fundraising Event Series
Wouldn’t it be great if your attendees were alert, engaged, and energized during an entire event? If what was shared was learned; if what was learned was put into action? Engagement occurs on a biological level – through our brains. This webinar shows you what happens in the brain to produce particular emotions, thoughts, and states – so you can design events that work with the brain to meet objectives and produce the results you want.
Presenting: Andrea Sullivan, BrainStrength Systems Event Hashtag on Twitter: #engage365 Registration Fee: Free Members of Engage365 are entitled to participate in these webinars for free. It's our way of giving back. Use the discount code NFESERIES (in all caps) when registering to waive the $20 webinar fee. Register for this event |
Tuesday, May 17, 2011
1:00 PM
Engaging Volunteers For Maximum Commitment And Contributions
location: Online
Tue May-17, 1:00 PM EDT- 2:00 PM EDT
National Fundraising Event Series
Volunteer management naturally focuses on the task at hand, ensuring people know how to do the work they’ve agreed to complete. But to move people from completing a task to generously sharing their talents and time in the future, we must connect them to what our identity, what our organizations stand for and the values that reflect what we believe. Doing so will deepen the tie that volunteers feel for our cause and the commitment they will bring to championing it.
Presenting: Jeffrey Cufaude, Idea Architects Event Hashtag on Twitter: #engage365 Registration Fee: Free Members of Engage365 are entitled to participate in these webinars for free. It's our way of giving back. Use the discount code mayevent when registering to waive the $20 webinar fee. Register for this event |
Friday, May 13, 2011
11:00 AM
Mobile, Social and Learning Strategies
Andy Steggles
location: Online - Free
Fri May-13, 11:00 AM EDT- 12:00 PM EDT
Educate365 Series
Using real association examples, see how a blended learning experience can help grow your overall engagement by leveraging virtual study groups.
Event Hashtag on Twitter. #engage365 Registration Fee: FREE Register for this event |
Wednesday, April 27, 2011
1:00 PM
5 Ways to Build and Sustain Your Event Brand
Liz King
location: Online
Wed Apr-27, 1:00 PM EDT- 2:00 PM EDT
National Fundraising Event Series
For all the work that goes into running a successful event, it’s important to build excitement around the event and sustain that excitement for your next one. In this webinar, we’ll discuss five ways to build and sustain your event brand so that you engage your attendees before, during and after the big day! We’ll talk about blogging, tweeting, creating a community of fans and how to do it all with limited resources.
Presenting: Liz King, Liz King Events Registration Fee: Free Members of Engage365 are entitled to participate in these webinars for free. It's our way of giving back. Use the discount code EVENTSERIES when registering to waive the $20 webinar fee. Register for this event |
Thursday, April 21, 2011
2:00 PM
Conference Survival Strategies: Using Content to Keep Your Meeting on the Agenda
Mitchell Beer
location: Online - Free
Thu Apr-21, 2:00 PM EDT- 3:00 PM EDT
Educate365 Series
The Crash of 2008 showed how quickly meetings become vulnerable when organizations don’t see their value. One way to keep your conference on the agenda is to integrate its content with everything else your organization does—whether that involves education or sales, policy or advocacy, or helping to keep members, employees, customers, and stakeholders connected. Strong content is what makes a conference indispensable, but most organizations can do a lot more to capture and repackage the material they work so hard to present on-site. By drawing in a wider audience, then linking session content to your organization’s key objectives and strategies, you can turn a content plan into a survival strategy for an entire meeting.
This webinar will give you the tools to:
Registration Fee: FREE Register for this event |
Friday, April 08, 2011
12:30 PM
DelCor Social Media Sweet Spot – Live Web Cast
KiKi L'Italien, KiKi L'Italien
location: Live Web Cast - Every FRIDAY 12:30p ET
Fri Apr-08, 12:30 PM EDT- 1:00 PM EDT
Sweet Spot Live Webcasts
Join KiKi L’Italien (DelCor) EVERY Friday as she hosts Social Media Sweet Spot to discuss recent social media happenings in the world of Associations.
You can follow the conversations on twitter with this hashtag: #sweetspot About The DelCor Social Media Sweet Spot This is a live weekly webcast for association professionals aiming to harness the power of social media. We examine current happenings within the association world and reflect on the impact of social media on association staff and members. It’s a chance to talk about the online chats, the events and meetings, and the blog posts relating to social media for associations – and the various tools we use to engage. |
Wednesday, March 30, 2011
2:00 PM
How To Sell Out Your Fundraising Event This Season
location: Online
Wed Mar-30, 2:00 PM EDT- 3:00 PM EDT
National Fundraising Event Series
Want to know how to better sell your event this season? Take the word “charity” out of your vocabulary! The rules of the fundraising game have changed. The days of being able to run a successful charitable event like it is a charity are over. Learn how to bring for-profit business practices into your marketing, planning and logistical management that will guarantee your success.
Presenting: Justin Baer, CharityHappenings Event Hashtag on Twitter. #engage365 Registration Fee: Free Members of Engage365 are entitled to participate in these webinars for free. It's our way of giving back. Use the discount code event12when registering to waive the $20 webinar fee. Register for this event |
Thursday, March 24, 2011
2:00 PM
Association Learning + Technology: State of the Sector
Jeff Cobb
location: Online - Free
Thu Mar-24, 2:00 PM EDT- 3:00 PM EDT
Educate365 Series
Research conducted by Tagoras in 2008 and 2009 indicated that learning technologies had gained a significant foothold in association education initiatives. But in just two short years, a lot has changed – social media adoption has grown tremendously, virtual conferences are on the rise, and mobile technology is everywhere – just to name some of the key trends.
So what's the state of learning and technology in the association sector as we head into 2011? In this session, Tagoras managing director and association e-learning expert Jeff Cobb will discuss findings from the new report Association Learning + Technology: State of the Sector. Based on a sector wide survey as well as on extensive interviews with association education professionals, the report offers the most comprehensive information available on how associations are using learning technologies. During the session, Cobb will focus on questions like:
Event Hashtag on Twitter: #engage365 Registration Fee: FREE Register for this event |
Tuesday, January 18, 2011
2:00 PM
Using Online Video to Market Your Event
Jessica Levin CMP, Midori Connolly
location: Recorded Webinar
Tue Jan-18, 2:00 PM EST- 3:00 PM EST
Online video can be a powerful marketing and educational tool: In the month of October 2010 alone, 84.1% of the U.S. Internet audience viewed videos online. But this power can only be harnessed when you know how to use it and why you're using it.
You probably wonder what types of videos and which format are most successful... Whether you're just waiting to get started in online video or you're hoping to escalate your successful event video campaign, Midori Connolly and Jessica Levin can help! Recorded Session To view the recording, you must be logged into Engage365. Once logged in, a link to the recorded session will exist to the right. Membership to Engage365 is free. |
Thursday, January 13, 2011
2:00 PM
Quantifying Social Media's Impact on Event Marketing
Tamara Mendelsohn
location: Webinar is in Eastern Time
Thu Jan-13, 2:00 PM EST- 3:00 PM EST
Have you ever wondered what the value of one person sharing your event on Facebook might be?
In this 45 minute webinar, Tamara Mendelsohn, Director of Marketing at Eventbrite, will share the results of a recent analysis that for the first time associated numbers, dollars, and metrics to the impact of social media on event marketing and promotion. Learn which platforms are most effective and how to measure your own social media success. Recorded Session To view the recording, you must be logged into Engage365. Once logged in, a link to the recorded session will exist to the right. Membership to Engage365 is free. |
Monday, December 13, 2010
8:00 AM
ASAE Technology Show
location: Washington DC
Mon Dec-13, 8:00 AM EST- 8:00 PM EST
The Technology Conference & Expo is designed for CEOs, CTOs, CIOs, CXOs, and other technology staff to gain knowledge, perspective and insight into the technology issues facing associations and nonprofits.
This year’s conference focuses on the changing role of IT, mobility, technology strategy, business intelligence, web analytics, data security, AMS solutions, gaming, web 2.0, and other technological advances that will enhance the way your organization does business. Be stimulated by thoughtleaders, pioneers, and the next generation of users. Get down to details with case studies, strategic discussions and implementation strategies. Here’s what you’ll find: * Two dynamic general sessions delivered by thought leaders; * 120 exhibitors featuring hands-on demos and technology solutions; and * More than 70 high-level practical education sessions. Learn about the hottest technology topics including: * Challenging the Way IT Does Business; * The Convergence of Marketing & Technology; * Capitalizing on the Mobile Revolution; * Using Online Games to Increase Membership; * 10 Tips on Developing a Technology Strategy; and more! Technology Solutions Marketplace Take advantage of exclusive access to all of the technology tools available for your organization! Experience solutions with demos and hands-on access. The Marketplace offers ONLY technology products and services so that you can take your time to research and evaluate what’s available. It’s never been easier – every solutions provider is here to meet your needs. Digital Program: http://cot.ag/ctASpS |
Thursday, October 28, 2010
12:00 PM
Social Media for Events - How Event Communities Can Engage Attendees
Sean Lawler
location: Webinar (Eastern Time)
Thu Oct-28, 12:00 PM EDT- 12:40 PM EDT
Learn how to combine online social technologies, session materials and marketing engagement methodologies to maximize networking and learning for your attendees, speakers, exhibitors, and sponsors.
Join Sean Lawler, Omnipress' Director of Online Services, as he discusses the challenges of events and demonstrates how the Conference 2.0™ community solution addresses those challenges. Who should attend: Meeting Planners, Event Planners, Executive Directors, Marketing Directors, Sponsorship & Exhibitor Coordinators, Education Directors, Community Managers, Social Media Directors. Cost: FREE Add this webinar to your Engage365 schedule and click the register button below to sign up for this upcoming session. Once registered, you will receive an email with the details on how to join the webinar. This webinar will repeat in the future. View Omnipress' Webinars web site for other dates. |
Wednesday, August 18, 2010
1:00 PM
The Networked Nonprofit - Using Social Media to Accomplish More With Less
Beth Kanter
location: Webinar is Eastern Time
Wed Aug-18, 1:00 PM EDT- 2:00 PM EDT
A Networked Nonprofit is a simple, agile and transparent organization that lets outsiders in and insiders out. Large or small, they work more like a network than a single organization.
In The Networked Nonprofit: Connecting With Social Media To Drive Change, co-authors Beth Kanter and Allison Fine show how social media is catalyzing a shift away from "organization-centric" advocacy, governance and communications toward a "networked" approach. Join Beth Kanter in this 60-minute session to learn: * How to understand social networks through social network analysis * How to do more with less by leveraging your network * How to create a social culture at your nonprofit * How and why you must value relationships as well as transactions About Beth Beth is the CEO of Zoetica, a company that serves nonprofits and socially conscious companies with top-tier, online marketing services. In 2009, she was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week’s “Voices of Innovation for Social Media.” She is currently the Visiting Scholar for Social Media and Nonprofits for the Packard Foundation. Recorded Session To view the recording, you must be logged into Engage365. A link to the recorded session will exist to the right. Membership to Engage365 is free. |
Tuesday, July 27, 2010
1:00 PM
20 New Tech Tools for Meeting Planners, Attendees and Anyone Who Likes to Connect
Jessica Levin CMP
location: Webinar Recorded on July 27, 2010
Tue Jul-27, 1:00 PM EDT- 2:00 PM EDT
We are always hearing about Facebook, Twitter and LinkedIn, but there are many more new technologies that can make our jobs easier and create unique and engaging experiences for attendees.
Join Jessica Levin, CMP in this 1 hour webinar as she will expose you to 20 new tools that you may not have heard about. From Skype to DimDim to Jing to Meetings Wizard and many more. Who should attend Meeting planners, marketers, business owners and anyone that connects with other people About the presenter Jessica Levin, MBA, CMP is President and Chief Connector at Seven Degrees Communications. She is a recognized leader in using technology for meetings to create efficiencies and to enhance the attendee experience. Recorded Session To view the recording, you must be logged into Engage365. A link to the recorded session will exist to the right. Membership to Engage365 is free. |
Thursday, July 01, 2010
2:00 PM
 
Social Networking For Events (Part 3): Building Engagement
Maddie Grant, Lindy Dreyer, Peter Hutchins
location: Webinar in Eastern Time
Thu Jul-01, 2:00 PM EDT- 3:00 PM EDT
Even the best-planned social networking strategy will be for naught if the execution is lacking. Learn the best tactics and strategies for engaging exhibitors and attendees, and how to get them involved from Day One.
We’ll share insights, tips and case studies to give you all the tools you need to get your audience engaged as a community – and working with you to promote your event and build buzz. Cost: FREE Add this webinar to your Engage365 schedule and click the register button below to sign up for this upcoming session. Once registered, you will receive an email with the details on how to join the webinar. SPEAKERS: Maddie Grant, CAE, and Lindy Dreyer are well known association and event industry bloggers, and are the founding partners of Social Fish, a social networking consultancy Peter Hutchins, VP, Knowledge Initiatives, American Society of Association Executives MODERATOR: Donna Sanford, Publisher & Editor EXPO |
Thursday, June 17, 2010
2:00 PM
Social Networking For Events (Part 2): Plans and Platforms
Maddie Grant, Lindy Dreyer, Peter Hutchins
location: Webinar is Eastern Time
Thu Jun-17, 2:00 PM EDT- 3:00 PM EDT
Now that you’ve defined your social networking strategy, it's time to dive into the nitty-gritty, investigate the public platforms and the white label proprietary networks to determine which ones will make your social networking goals a reality. Get the skinny on the major platforms, plus the deets on which ala carte tools are a must -- and which ones you might want to skip.
Cost: FREE Add this webinar to your Engage365 schedule and click the register button below to sign up for this upcoming session. Once registered, you will receive an email with the details on how to join the webinar. SPEAKERS: Maddie Grant, CAE, and Lindy Dreyer are well known association and event industry bloggers, and are the founding partners of Social Fish, a social networking consultancy Peter Hutchins, VP, Knowledge Initiatives, American Society of Association Executives MODERATOR: Donna Sanford, Publisher & Editor EXPO |
Tuesday, June 08, 2010
8:00 AM
 
Association New Media Summit 2010
Dave Will, Sterling Raphael, Lindy Dreyer, Maddie Grant, Johnson Cook
location: Live webcast in Eastern Time
Tue Jun-08, 8:00 AM EDT- 3:30 PM EDT
Join Lindy Dreyer, Maddie Grant, Jeff De Cagna, Sterling Raphael, Johnson Cook and many more speakers on June 8, 2010 for a day filled with relevant and engaging discussions about new media and what it means for your association today and down the road!
Attend this second annual Association New Media Summit in person in Arlington, VA or via Live Video Web cast. Program Highlights:
Who Should Attend: All association executives involved with:
This event is organized by: Peach New Media Cost: $179.00 for Engage365 Members (normally $229.00) To get this discount, click "Add to my schedule" button above, then click the register button below to register. You will use the code "engage" to finalize your discount. Once registered, you will receive an email with more details. |
Thursday, June 03, 2010
2:00 PM
Social Networking For Events (Part 1): Designing Your Strategy
Maddie Grant, Lindy Dreyer, Peter Hutchins
location: Webinar is Eastern Time
Thu Jun-03, 2:00 PM EDT- 3:00 PM EDT
In the first of three comprehensive sessions on social networking, our experts will demonstrate how to create a long-term strategy for implementing social networking into your show's marketing plan. Learn how to craft a strategy that works, from defining goals to measuring post-event impact of social networking efforts.
Whether you're a social networking neophyte or you're simply ready to organize your various activities into a comprehensive strategy, this is the session for you. This webinar is sponsored by: EXPO Webinars. Cost: FREE Add this webinar to your Engage365 schedule and click the register button below to sign up for this upcoming session. Once registered, you will receive an email with the details on how to join the webinar. SPEAKERS: Maddie Grant, CAE, and Lindy Dreyer are well known association and event industry bloggers, and are the founding partners of Social Fish, a social networking consultancy Peter Hutchins, VP, Knowledge Initiatives, American Society of Association Executives MODERATOR: Donna Sanford, Publisher & Editor EXPO |
Tuesday, May 25, 2010
2:00 PM
Case study: unassociated - An Unconference for Association Professionals
Maddie Grant, Lindy Dreyer
location: Webinar is in Eastern Standard Time
Tue May-25, 2:00 PM EDT- 3:00 PM EDT
To view the recorded webinar, click on the Recorded Webinar link in the Materials area on the right side of the screen (you will need to be logged into Engage365).
What is an unconference and how is this style of collaborative learning useful for meeting planners and event professionals? In this 60-minute session you will learn:
Maddie Grant, CAE and Lindy Dreyer are top-ranked association/nonprofit industry bloggers. Their SocialFishing..." blog covers the intersection between social media and association management. Their consulting practice, SocialFish, helps organizations build community on the social web. This webinar is sponsored by: KRM Information Services, Inc. Event Hashtag: #2010connect |
Wednesday, May 12, 2010
2:00 PM
Creating Positive Social Media ROI
location: Webinar is Eastern Standard Time
Wed May-12, 2:00 PM EDT- 3:00 PM EDT
For marketers championing a social media program, three words hold a tremendous amount of weight: Return On Investment
But 65% of marketers believe their organizations haven’t generated revenue on social media.* How does your company launch targeted, effective campaigns and measure them effectively to gauge success? Join us on May 12 at 2 p.m. EDT to learn strategies for creating positive social media ROI. Shoutlet CEO Jason Weaver will discuss how to:
“Social Media ROI” will help you plan for the ultimate goal – impressive return on investment – at every stage of your social media outreach. Cost: FREE Add this webinar to your Engage365 schedule and click the register button below to sign up for this upcoming session. Once registered, you will receive an email with the details on how to join the webinar. |
Tuesday, May 11, 2010
2:00 PM
Designing Next-Generation Conference Education Sessions: Creating an Environment for Informal and Formal Learning in a Digital Age
Jeff Hurt
location: Webinar is in Eastern Standard Time
Tue May-11, 2:00 PM EDT- 3:00 PM EDT
In the digital age, people are learning in new ways that are both communal and autonomous.
So how does this affect your traditional conferences and events? In this 60-minute session you will learn:
Jeff Hurt has worked in the nonprofit arena for more than 20 years and currently serves as the Director of Education and Engagement for Velvet Chainsaw Consulting, helping associations and organizations improve their annual meetings and education. Hurt has formal training in adult education and is active in the social media space including being the primary author of Velvet Chainsaw's blog Midcourse Corrections. This webinar is sponsored by: KRM Information Services, Inc. Event Hashtag: #2010connect To view the recorded session, please log in or join Engage365. |
Wednesday, May 05, 2010
1:00 PM
Best Practices in Online Community Management for Events
Jordan Schwartz, Jessica Levin CMP, Christopher Uschan
location: Webinar was recorded on May 5, 2010
Wed May-05, 1:00 PM EDT- 2:00 PM EDT
Hosting an on-line community for your event can provide incredible value to your attendees: attendees meet and mingle months beforehand and stay in touch long after the event is over. It can also provide great value to your brand by creating a "sticky" relationship with your attendees.
But healthy communities don't just build themselves. A poorly tended community can languish like an empty room, or, worse, poorly behaved or rude members can become disruptive and cast a shadow on the community as a whole, and, by extension, your brand. This webinar will outline a set of best practices to ensure that your attendees connect with each other actively and politely before your event and stay engaged even after your event is over. We will cover a set of rules developed over time by experienced community managers as well as illustrate them with examples from community managers and event planners. |
Wednesday, April 21, 2010
1:00 PM
 
Aligning Social Media Strategy with Association Events, Part 2: Practical Social Media Tools that Encourage Collaboration
Jeff Korhan, Brian Birch
location: This webinar was recorded on April 21, 2010
Wed Apr-21, 1:00 PM EDT- 2:00 PM EDT
To view the recorded webinar, click on the Recorded Webinar link in the Materials area on the right side of the screen (you will need to be logged into Engage365).
Are you ready to move beyond the social media hype and get down to the business of using this platform to achieve pragmatic results for your association and its events? This collaborative, two-part series combines the experience of social media practitioners whose work with associations will give you two uniquely relevant perspectives. Jeff Korhan is a New Media Marketer, a top-ranked blogger, and a professional speaker who helps entrepreneurs and small business owners and managers build online strategies that enhance their Web visibility, reputation, and referrals. Brian Birch is the Assistant Executive Director of the Snow and Ice Management Association (SIMA), a national trade association of over 2000 professionals. Over the past 5 years Brian has applied his advanced training in eBusiness and anthropology to help SIMA grow its online presence while bridging the human/technology gap. Brian and Jeff will provide proven techniques and examples that associations are using now. Part 2. Practical Social Media Tools that Encourage Collaboration
Be sure to check out part 1 of this webinar series, "Leading with Realistic Expectations for Sustainable Results". View Part 1 session details You can view the presentation slides without audio below. |
Tuesday, April 13, 2010
2:00 PM
Creating a Social Media Strategy for Your Event
location: Webinar is in Eastern Time
Tue Apr-13, 2:00 PM EDT- 3:00 PM EDT
 Presenter: Charlene LiSocial media can have tremendous impact on an event’s success. It allows event planners to reach their target audience more easily and effectively and it enables attendees to engage before, during and after the event. Join Charlene Li in this EventBrite sponsored webinar and you’ll learn:
Register now and you’ll gain the knowledge to create a social media strategy for your next event – building excitement and momentum that will increase registrations, attendee satisfaction and brand loyalty! Charlene Li is the Founder of Altimeter Group and coauthor of the critically acclaimed, bestselling book Groundswell. She is one of the foremost experts on social media and technologies and a consultant on leadership, strategy, social technologies, interactive media, and marketing.She is currently working on her next book, “Open Leadership: How Social Technology Can Transform How You Lead” to be published in May 2010 by Jossey-Bass. Charlene was named one of the 12 most creative minds of 2008 by Fast Company, and one of the most influential women in technology in 2009. She frequently consults and speaks on disruptive technologies and publishes a blog at blog.altimetergroup.com. This session will use the #eventbrite Twitter hashtag as the main back channel. Cost: $5.00 All proceeds from this event will be donated to Citizen Effect, an organization that provides everyday citizens the tools and networks they need to work directly with communities in need around the world. Add this webinar to your Engage365 schedule and click the register button below to sign up for this upcoming session. Once registered, you will receive an email with the details on how to join the webinar. This is an EventBrite sponsored webinar. |
3:00 PM
Social Media Monitoring and Proactive Online Presence
David Nour
location: This webinar was recorded on April 13, 2010
Tue Apr-13, 3:00 PM EDT- 4:00 PM EDT
Are you aware of conversations about you on the web? Do you know what their effect on your brand is? How much are you participating in and influencing these conversations?
Regardless of your companies’ tendencies, there are different conversations taking place about you on the social web. Some have positive and others have negative effects on your business, brand, market, products, and talent acquisition capabilities. Some of your competitors are heard more often and some are in dark. Where do you stand? Companies are spending more on social media in 2010. What is your social media strategy and how will you most effectively get involved now? What are the ideal outcomes of this investment? How will you get / stay at the forefront of the competition? Join David Nour, author of Relationship Economics®, ConnectAbility, and Social Networking Best Practices Series, and Matt Rosenhaft in their upcoming webinar to get the answers of these all important questions. They will discuss the best strategies and practices on leveraging social media for marketing, customer relationships, operations, employee management, and partner management. They will cover a case study conducted on the conversations about a fortune 500 company and its analysis using just the public domain information. |
Wednesday, April 07, 2010
1:00 PM
Aligning Social Media Strategy with Association Events, Part 1: Leading with Realistic Expectations for Sustainable Results
Jeff Korhan, Brian Birch
location: This Webinar was recorded on April 7, 2010.
Wed Apr-07, 1:00 PM EDT- 2:00 PM EDT
Are you ready to move beyond the social media hype and get down to the business of using this platform to achieve pragmatic results for your association and its events? This collaborative, two-part series combines the experience of social media practitioners whose work with associations will give you two uniquely relevant perspectives.
Jeff Korhan is a New Media Marketer, a top-ranked blogger, and a professional speaker who helps entrepreneurs and small business owners and managers build online strategies that enhance their Web visibility, reputation, and referrals. Brian Birch is the Assistant Executive Director of the Snow and Ice Management Association (SIMA), a national trade association of over 2000 professionals. Over the past 5 years Brian has applied his advanced training in eBusiness and anthropology to help SIMA grow its online presence while bridging the human/technology gap. Brian and Jeff will provide proven techniques and examples that associations are using now. Part 1. Leading with Realistic Expectations for Sustainable Results
Be sure to register right now for part 2 of this webinar series, "Practical Social Media Tools that Encourage Collaboration" View Part 2 session details |
Tuesday, March 16, 2010
10:30 AM
Social Media: Engagement Strategies for Associations
Andy Steggles
location: This session took place on March 16, 2010
Tue Mar-16, 10:30 AM EDT- 12:30 AM EDT
Get answers to basic questions like, "What is social media?" and then get an advanced perspective on "What's next in social media." Hear from association executives (see panelists, below) who have successfully launched and learn which strategies worked best. See how public networks can be leveraged as outposts, as well as how to host your own social presence.
For more established associations, we'll discuss the strategies for bringing a community to life while at the same time, generate new non-dues revenue. Discover easy-to-use tools that will generate member engagement and help take your social platform to the next level. Learn how to quantify the results with real metrics to ensure your initiatives are supporting your mission. Learn how to recognize members who participate the most in ways that will both give them recognition and generate even more viral engagement. Panelists Kimberly Jahnke is Communications Manager at Executive Director, Inc., an association management company in Milwaukee. She advises on public relations and social media strategy for the Society for Clinical Data Management and other clients. Kimberly was an early adopter of social media for association communications and constantly monitors communications trends. Before joining Executive Director, Kimberly was a reporter at newspapers and magazines in Indianapolis, Minneapolis and Salt Lake City. Adam DeMarie is an employee of Executive Director, Inc. (EDI), where he works for the Agricultural & Applied Economics Association (AAEA). He has worked with AAEA since 2003 (before the client was with EDI) and is responsible for the association's communications and marketing, including its website, Facebook page, and association blog. Adam has also been active within EDI on the subject of social media, working across clients to help define best practices and answer common questions for associations. Ann Nelson recently joined Association Acumen as the PR/Social Media Manager for the Control System Integrators Association. Ann is responsible for implementation and engagement of the CSIA "closed" social networking site - CSIA Connected Community. This webinar has ended and the live stream has been removed. |
3:00 PM
Twitter as an Experience Enabler for Meeting Planners
David Nour
location: The Webinar was recorded on March 16, 2010
Tue Mar-16, 3:00 PM EDT- 4:00 PM EDT
140 characters - that's all the space you get to answer a simple question: "What Are You Doing?" What began as a simple idea has spread like wildfire, as an estimated 30 million users - from celebrities to corporate brands - have expanded the idea to what they're thinking, what they're reading, what they find of interest and value.
Countless others have extended the original Twitter web page into thousands of applications - from productivity, to promotions, analytics to multimedia. From TwitterFountain to TweetLater and hootsuite, you'll be amazed at what a simple idea of staying in touch - 140 characters at a time - has become as a strategic online business tool. So how does this apply to meeting planning business and why you need to get on Twitter now? We invite you to join David Nour, author of Relationship Economics, ConnectAbility, and Social Networking Best Practices on Tuesday, March 16, 2010 at 3 PM EDT (Noon Pacific) for a look inside Twitter for Business best practices to help you listen louder - to an intelligent market, full of insightful ideas and best practices. In 60 minutes, we'll cover:
Listen to David's 3-minute overview of this webinar. Did you miss David Nour's last webinar? No worries, we've recorded it: Ten Best Internet Marketing Best Practices for Meeting Planners |
Wednesday, February 17, 2010
12:00 PM
Twitter for Events
Jessica Levin CMP, Jenny Andrawis
location: The Webinar was recorded on February 17, 2010
Wed Feb-17, 12:00 PM EST- 1:00 PM EST
From major news anchors, to daytime TV to celebrities, Twittermania seems to be taking over the world. But is it a valuable business development tool or just a media craze?
Learn what it means to "tweet" and how you can use this powerful social networking site to strengthen your personal brand, recruit new employees, and develop meaningful professional relationships for yourself and your company. We will also explore the basics of using Twitter in the meetings industry for both promotion and attendee engagement, This session will teach the basics of using Twitter including setting up an account, Twitter jargon and how to use the tool effectively for personal and professional development. |
Tuesday, February 16, 2010
3:00 PM
Ten Best Internet Marketing Best Practices for Meeting Planners
David Nour
location: The Webinar was recorded on February 16, 2010.
Tue Feb-16, 3:00 PM EST- 3:30 PM EST
Why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives? Why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy.
The Internet has revolutionized marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, how well does your plan engage them to get your message across? The key issue facing meeting planners today is which how to best integrate this powerful new component into their strategies and media plans. David Nour, author of Relationship Economics, ConnectAbility, and Social Networking Best Practices, shares his 10 best internet marketing strategies to increase your marketing gravity. In 60 minutes, we will start with how to define your online strategy and continue with top internet marketing best practices like search engine optimization, social networking, and article marketing to name a few. We will discuss how it can help you to increase your market awareness, market share, customer satisfaction, and customer loyalty. |
Saturday, January 30, 2010
2:00 PM
Building an Event Blog Webinar
Lindy Dreyer, Maddie Grant
location: This webinar was recorded on January 13th, 2010.
Sat Jan-30, 2:00 PM EST- 3:00 PM EST
Could a blog be the centerpiece of your event's social media strategy? Hear from Lindy Dreyer and Maddie Grant who, along with their event partner SmartBrief, built and ran an event blog for last summer's Buzz2009. Lindy and Maddie will share what worked, what didn't, and lessons learned from their first-hand experience.
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Tuesday, January 26, 2010
11:30 AM
The Trainer's Social Media Tool Box: Sharing My Best Practices and Tips
Beth Kanter
location: This webinar was recorded January 26th, 2010.
Tue Jan-26, 11:30 AM EST- 12:00 PM EST
Beth Kanter who has been teaching nonprofit technology workshops for over 15 years, both offline and online. For almost six years, she has been integrating social media tools and tricks into her instructional practice. She is going to share with you all her secrets, her tool bag, and other tips for using social media to create instructional materials, research your audience, deliver your workshop and follow up.
If this isn't enough, she'll be giving away a free copy of Cliff Atkinson's new book, The Back Channel, required reading for trainers. All workshop participants will receive a discount coupon for the book. Buy today and receive 35% off the list price plus free shipping in the U.S. Simply Click Here and enter the following coupon code at checkout: BETH-BC. Topics covered:
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Thursday, January 21, 2010
11:00 AM
Meetings 2.0 - How to Use Social Media to Market, Manage and Improve Events
Corbin Ball
location: This webinar was recorded on January 21st, 2010
Thu Jan-21, 11:00 AM EST- 12:00 PM EST
New web technology is changing the face of the events industry. Trends in social media including blogs, mini-blogs, RSS, podcasting, social software, multi-user virtual environments and more will significantly impact planners, exhibitors, attendees and event marketers. This session will afford the opportunity to share successes using this technology. Many examples and case studies will be sited and you will come away with many ideas to use for your events.
Learner Objectives:
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Wednesday, December 02, 2009
7:30 AM
Social Media at Events - Webinar
Jessica Levin CMP, Tony Veroeven
location: This webinar was recorded on December 2nd, 2009.
Wed Dec-02, 7:30 AM EST- 8:00 AM EST
Join Tony Veroeven, Omnipress' social media leader and Jessica Levin from Seven Degrees Communications to learn how to tackle these questions on social media. Why Attend: Who should attend: Cost: FREE You may add this webinar to your schedule, but to view this event you will need to register for it. Once registered, the video should start immediately. Continue the discussion about this webinar and its subject matter in the conversations area below. |
Wednesday, November 18, 2009
8:00 AM
A Better Conference Experience with an Online Event Community
Tony Veroeven
location: This webinar was recorded on November 18th, 2009.
Wed Nov-18, 8:00 AM EST- 8:30 AM EST
Join our social media guru, Tony Veroeven as he makes a case how conference-focused communities improve an attendees' experience and their overall satisfaction with the event. He'll make the link of higher satisfaction with increased attendance and higher conference revenue.
Tony will talk about current event challenges and how to leverage LinkedIn, Facebook and Twitter to your advantage, instead of encouraging them to fragment your attendees across many platforms. Plus, you'll get a sneak peek at the Conference 2.0™ event community solution. Conference 2.0™ is the platform behind Engage365. |
Wednesday, November 04, 2009
7:30 AM
Social Media at Events - Recorded Webinar
Tony Veroeven, Jessica Levin CMP
location: This webinar was recorded on November 4th, 2009.
Wed Nov-04, 7:30 AM EST- 8:00 AM EST
Watch Tony Veroeven, Omnipress' social media leader and Jessica Levin from Seven Degrees Communications to learn how to tackle these questions on social media. This webinar is recorded. Catch Jessica & Tony December 2nd for a live webinar of this subject. Register here: http://engage365.conferencespot.org/meetings/2682 |
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