Just want to point everyone to this guest post by Jamie Notter which originally appeared on the SocialFishing blog (http://www.socialfish.org/blog).

http://engage365.org/?p=989

It continues to be one of the top-ranked posts on SocialFishing and I think it asks a really crucial question which is at the heart of the "paradigm shift" (cliched as that phrase is) created by social media - opening ourselves and our organizations up to a more transparent and conversational way of operating. Opening those doors is not easy for many organizations. See what you think of the post.