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Marketing Trends on the New Social Web

Tuesday, May 11 at 08:47AM

Tuesday, May 11th:
New post by Jeff Koran on Engage365 Blog, "Marketing Trends on the New Social Web"
Read it at: http://engage365.org/2010/05/marketing-trends-on-the-new-social-web/

Comment here

[Reply privately to Community Host]
Wednesday, May 12 at 11:31AM

Thanks for the updates Jeff in your article on "Marketing Trends on the New Social Web". I heard that You Tube has taken over as the largest search engine, have you heard the same thing ? I think  many bloggers and social media experts have heard that video is getting high values on most search engines. Are you hearing the same thing ? Thanks for keeping us updated.

Scott R Kelly | Opportunity Facilitator   http://scottrkelly.com

[Reply privately to Scott R Kelly]
Friday, May 14 at 11:50AM

Scott - Absolutely true about YouTube. 

I saw a chart recently that listed all of the big ones.  What I'm finding is my content is all getting indexed very VERY easily.  Just for fun I did a blog post this week with specific terms that someone would use to search for someone like me - but that I had never used before in exactly that way - within 24 hours I was on page 5 of a Google search just from that one post.  That's pretty amazing to me, because if I "feed" that post a little with some links you know it will climb higher.

Getting back to videos.  I think the strength of video  is the embedding feature that builds inbound links. 

Jeff

[Reply privately to Jeff Korhan]
Friday, May 14 at 01:31PM

Context is key here. YouTube certainly has many searches (I've seen reports that put it as the second largest search engine, but haven't seen first, would appreciate that link), but even so, it's important to remember that that takes one single metric, "searches", and lumps a whole bunch of demographics under it. Some of those demographics may be relevant to your business, some may not. The question is "what are people searching for on YouTube" vs "what are people searching for on Google", and which "what" are you?

The same applies to Facebook / Twitter / etc. The absolute numbers tell one story, but when you slice up the demographics, you see some interesting trends. Take a look at this report, for example:

Facebook Demographics - January 2010

Compare Facebook usage in New York to San Francisco. That's going to have a big impact on you if you're choosing how much to invest in Facebook marketing in one or the other of those markets. Ditto male v female, age, etc.

[Reply privately to Jordan Schwartz]

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